Principal Content Engineer

Available Locations: Austin TX (Preferred) San Francisco CA or New York NY

Developer GTM is a cross-functional fast growing team within Cloudflare. We are builders storytellers and connectors united by one goal: to make Cloudflare the most exciting place for developers to build.

As the Principal Content Engineer you are the content engine for that growth. Youll translate product reality and industry trends into content that developers actually find read build from and come back to. Youll personally write and build the flagship pieces including deep tutorials runnable sample apps reference architectures and narratives that make Cloudflare the obvious place to build. Youll set the architecture standards and tooling that let the whole GTM team produce at quality at scale.

Underpinning all of this is a bigger bet: the way people learn is changing dramatically as the Internet and the web evolve. Search is becoming conversational AI agents consume content directly and the static tutorial is no longer the end of the learning journey. We believe the learning platform itself has to be reinvented from first principles not incrementally improved. This role will help shape the next-generation learning platform both internally (how Cloudflares own teams learn and ship) and externally (how developers around the world learn to build on our network).

This is a hands-on high-ownership role. You are part principal-grade writer part engineer part systems builder. You own the engine and you also drive the bus.

• Own the content architecture for Developer GTM. Define the content types editorial standards and quality bar across tutorials blog posts sample apps newsletters and community/education content. Curate and shape what the team produces: edit for clarity and consistency prune whats stale and make sure every piece fits the whole.
• Build and run the systems that scale quality. Design self-healing pipelines AI-assisted review and maintenance CI checks and quality guardrails that catch broken examples stale versions and wrong APIs before developers do. You treat content as software: versioned tested and continuously improved.
• Write and build flagship content. Produce deep technical tutorials reference architectures and runnable demos on the Developer Platform including Workers Workers AI R2 Durable Objects Queues and beyond that developers can clone run and learn from in one sitting. Your writing turns complex distributed-systems concepts into something a developer can build in an afternoon.
• Drive developer acquisition and activation. Partner with Growth DevRel Product and PMM to map content to the developer journey from discovery and signup through first deployment to production usage. Define and track measures of content quality and discoverability and use analytics and experimentation to keep improving.
• Be the AI-native edge. Build AI-assisted content tooling and guardrails and make sure our content is built to be found and consumed by AI agents and LLMs not just humans. Youre fluent in what AI means for how developers search learn and build and you treat that fluency as the foundation of the next-gen learning experience not a nice-to-have.
• Read the industry and turn it into motion. Identify emerging developer behaviors and workloads across AI agents MCP servers vibe coding multi-tenant applications and edge-native architectures and translate them into narratives and content that position Cloudflare as the default platform for how software is being built today.
• Raise the floor. Establish the conventions templates and tooling that writers advocates and engineers across GTM adopt so their content stays accurate and consistent. Mentor and coach: the bar you set is the bar the team ships to.

• 12 years at the intersection of technical content developer education and software engineering with a portfolio that shows you can both write beautifully and build what you write about.
• Exceptional technical writing and editing: enough craft to set a high quality bar and standardize it across a large body of work.
• Real engineering depth. You can design build ship and maintain production tooling with proficiency in TypeScript/JavaScript and modern web development; familiarity with version control CI/CD and testing. Youve built things on serverless/edge platforms (Cloudflare Workers experience is a strong plus).
• Experience building automated content systems including pipelines CI checks freshness/validation tooling and AI-assisted review or maintenance.
• Content analytics and experimentation chops. You measure what works tie content to acquisition/activation/adoption outcomes and let data drive the roadmap.
• Information architecture and editorial standards experience for a substantial technical content surface.
• Experience establishing editorial standards and information architecture for a substantial technical site or program.
• Experience guiding a content platform migration or redesign is a plus.
• Knowledge of evaluation frameworks or observability for AI-powered systems is a plus.
• Knowledge of the developer journey and how developers discover evaluate and adopt platforms. You know what makes a tutorial convert and what makes a narrative land.

Compensation

Compensation may be adjusted depending on work location.

• For NYC based hires: Estimated annual salary of $230000 - $317000
• For Bay Area based hires: Estimated annual salary of $220000 - $303000

Equity

This role is eligible to participate in Cloudflares equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses support caregiving build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs including parental pregnancy health medical and bereavement leave

What Makes Cloudflare Special

Were not just a highly ambitious large-scale technology company. Were a highly ambitious large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014 weve equipped more than 2400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work technology already used by Cloudflares enterprise customers--at no cost.

Athenian Project: In 2017 we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free so that their constituents have access to election information and voter registration. Since the project weve provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Heres the deal - we dont store client IP addresses never ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something youd like to be a part of Wed love to hear from you!

Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.

This position may require access to information protected under U.S. export control laws including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their or any other persons perceived or actual race color religion sex gender gender identity gender expression sexual orientation national origin ancestry citizenship age physical or mental disability medical condition family care status or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

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