Principal AWS MP Channel Strategy , Channel Programs

This position is part of the AWS Specialist and Partner (ASP) Organization within the Partner Core team. Amazon Web Services (AWS) is seeking a strategic Principal AWSMP Channel Strategy Program Leader to lead Go-To-Market (GTM) programs success for Independent Software Vendor (ISV) Generative AI (GenAI) and Foundation Model Provider partners selling to Channel Partners end customers across all sizes and segments.

This role will own the GTM strategy for Partner Core programs incentives and co-sell tooling for ISV and GenAI partners serving all channel end customers globally. The role will work at the intersection of AWS Marketplace program management partner development management sales teams as well as AWS Solution Providers Distributors MSPs.

The position will advise partner management ISV partners GenAI partners on creation launch and co-sell motions for software and GenAI products/solutions to deliver value for channel-served end customers with additional emphasis on AWS Marketplace and AI solutions (including Amazon Bedrock).

Key job responsibilities
- Define and Lead the ISV and AWS Marketplace GTM programs & strategy for AWS Channel Programs with an emphasis on AI Solutions including Amazon Bedrock
- Create and execute comprehensive global GTM plans to accelerate adoption of AWS ISV partner solutions across Channel Partners including partner messaging campaign motions and co-sell playbooks
- Lead report on program health conversion metrics and revenue impact from Amazon Bedrock opportunities and revenue flowing via AWS Channel Partners and lead programmatic strategies to accelerate and grow
- Enable and scale CPPO (Channel Partner Private Offer) and MPPO (Marketplace Private Offer) mechanisms via new GenAI Partners and Solutions driving Channel Programs growth
- Collaborate with ASP product teams to improve tooling through partner intelligence communicating business demands and partner feedback accordingly.
- Lead and build scalable enablement for AWS sellers ISV partners GenAI partners and Channel Partners to drive successful co-sell motions across all segments including partner-ready content training materials and go-to-market resources
- Work cross-functionally with marketing partner programs sales and various geography teams to coordinate GTM motions.

About the team
Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

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Work/Life Balance

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- Experience developing strategies that influence leadership decisions at the organizational level
- 7 years of Go-To-Market Business Development Sales or Consulting experience
- 7 years of developing negotiating and executing business agreements experience
- 7 years of working with Data & AI related technologies including but not limited to AI/ML GenAI Analytics Database and/or Storage experience
- Bachelors degree
- 7 years of Go-To-Market (GTM) Business Development Sales or Consulting experience specifically with focus on driving revenue demand and adoption by selling to with and through Independent Software Vendors (ISV) and/or Artificial Intelligence (AI) and Large Language Models (LLMs)

- Experience as a founder or executive focused on related segments or as a practice leader or business unit owner
- Experience selling to Fortune 1000 or Global 2000 organizations

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA San Francisco - 193700.00 - 262000.00 USD annually
USA WA Seattle - 176100.00 - 238200.00 USD annually