Platform Product Marketing Manager

Your work days are brighter here.

Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

The Platform Marketing team drives the strategy and go-to-market for establishing Workday as a platform company.. Our team owns the narrative that connects Workdays platform capabilities (AI agent governance developer tooling integrations security extensibility) into a single coherent story for technical executives analysts and the market. We partner closely with Product Management DevRel Field Marketing and Sales to ensure Workdays platform story is consistent credible and lands everywhere it shows up.

About the Role

As a senior Product Marketing Manager on the Platform Marketing team youll drive and evolve Workdays platform narrative for the audience that decides whether Workday is a strategic bet or a point solution: CIOs CTOs and the analysts who cover them.

You will work to deeply understand the challenges and motivations facing these audiences and translate Workdays evolving platform and technical solutions into a narrative. This requires fluency with platform products and technical IT personas so the narrative. Success in this role will be measured through impact across narrative adoption market perception and field effectiveness. Example outcomes include:

• Driving measurable increases in cross-platform engagement and land-and-expand motions

• Establishing and strengthening Workdays platform position with technical executives and industry analysts reflected in analyst report placement and tone executive share-of-voice and thought leadership visibility with CIO/CTO audiences.

• Equip leadership field marketing sellers and outbound teams to deliver the platform narrative with confidence

You will be responsible for:

1. CIO/CTO-facing Platform narratives & positioning. Translate platform strategy into positioning and messaging built for CIOs and CTOs driving development of the core Platform narrative establishing how AI developer tooling integrations security and other platform capabilities connect into a coherent story.

2. Market Competitive & Analyst Intelligence. Conduct ongoing market competitive and customer research to understand the challenges facing CIOs and CTOs. Drive analyst relations for the platform story ensuring Workdays positioning holds up under analyst scrutiny and is reflected accurately in coverage.

3. Cross-Functional GTM Orchestration. Partner across global marketing (campaigns events comms field enablement) to weave the platform narrative consistently into everything customer- and market-facing. Align with Product Marketing peers Product Management DevRel Field Marketing Sellers and Analysts so the platform story stays coherent across every audience it reaches.

4. Field & Leadership Enablement. Build the tools narratives and use cases that let sellers and executives tell the platform story credibly to prospects and customers. Track where the narrative is (and isnt) landing and iterate based on field and market feedback.

About You

Basic Qualifications

• 810 years in product or platform marketing with a track record of owning executive-level narrative and positioning across a portfolio or platform rather than a single product.

• Genuine familiarity with platform products and technical IT buyer personas; comfortable enough with the technical substance of AI developer tooling integration and security to hold a credible conversation with a CTO even without hands-on engineering depth. Familiarity with developer personas and AI platform products is a strong plus.

• Skilled at cross-functional orchestration without formal authority: able to align Product Marketing Product Management DevRel Field Marketing and Sellers around one narrative and keep that alignment on track as the narrative and priorities shift.

• Strong executive presence and communication: trusted to represent the platform story to senior product and company leadership genuinely curious about where the platform story needs to evolve next and proactive about closing gaps.

Other Qualifications

• Familiarity with developer personas and AI platform products is a strong plus

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidates compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workdays comprehensive benefits please click here.

Primary Location:

Primary Location Base Pay Range: $133600 USD - $200400 USD

Additional US Location(s) Base Pay Range: $127000 USD - $225500 USD

Additional Considerations:

11/23/2026

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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