Performance Marketing Manager

About The Role

As the Performance Marketing Manager on the Marketing team at Wander you will own the strategy execution and optimization of paid acquisition across key digital channels to drive high-intent traffic and qualified leads for Youll be responsible for building and scaling a performance engine that fuels awareness trials and product adoption for Wander OSa modern operating system for hosting and managing short-term this salaried full-time role you will partner closely with product marketing sales and analytics to design data-driven campaigns experiment with new channels and tactics and continually refine our funnel to improve ROI and payback. This is a hands-on role for a marketer who is both analytical and creative with a deep understanding of B2B SaaS or software-like products a passion for testing and iteration and a desire to help shape how a new category-defining product reaches property managers and hosts.

What Youll Do

• Own performance marketing strategy and execution for across core paid channels (e.g. Google Ads Meta LinkedIn programmatic and relevant vertical platforms).
• Plan launch and optimize full-funnel campaigns to drive quality traffic trials demos and sign-ups for Wander OS aligned with growth targets and CAC/ROI goals.
• Develop and manage a structured experimentation roadmap including A/B tests on creative messaging bidding strategies audiences and landing pages.
• Build and maintain reporting dashboards to track campaign performance channel attribution and funnel health; communicate insights and recommendations to marketing and leadership teams.
• Collaborate with product marketing to translate Wander OS value propositions into compelling ad copy creative concepts and offers tailored to property managers and hosts.
• Partner with design and content teams to brief test and iterate on ad creatives landing pages and other campaign assets that improve relevance and conversion rates.
• Continuously refine audience segmentation and targeting strategies leveraging first-party data lookalike audiences retargeting and contextual targeting.
• Work with analytics and RevOps (or equivalent) to ensure accurate tracking attribution and measurement across the user journey including pixels UTM strategy and event tracking.
• Monitor and manage paid media budgets pacing and bid strategies to hit performance goals while maximizing efficiency and staying within constraints.
• Identify and evaluate new channels tools and partners that can drive incremental high-quality demand for Wander OS.
• Collaborate with lifecycle email and CRM teams to ensure cohesive acquisition nurture and retention journeys for prospects acquired through paid channels.
• Stay current on performance marketing best practices platform changes and trends in B2B SaaS and property management technology to inform strategy and experimentation.
• Provide regular performance readouts insights and strategic recommendations to stakeholders including whats working whats not and where to invest next.

Qualifications

• 35 years of hands-on performance marketing experience with a focus on paid acquisition for B2B SaaS software or tech products.
• Proven track record managing and optimizing campaigns across Google Ads and at least one major social platform (e.g. Meta LinkedIn) to meaningful revenue or pipeline goals.
• Strong analytical skills with experience using tools such as Google Analytics (or GA4) ad platform analytics and BI or dashboarding tools to make data-driven decisions.
• Demonstrated ability to manage budgets forecast performance and optimize toward CAC ROAS payback period or similar efficiency metrics.
• Experience designing and running structured A/B tests and experiments including hypothesis development test design measurement and iteration.
• Comfort working with tracking and attribution fundamentals including pixels tags UTMs conversion events and multi-touch attribution concepts.
• Excellent copywriting and messaging skills for performance creatives with the ability to translate complex product benefits into clear compelling value propositions.
• Experience collaborating cross-functionally with product marketing design sales and analytics teams in a fast-paced environment.
• Highly organized and detail-oriented able to manage multiple campaigns timelines and priorities simultaneously.
• Self-starter mindset with a bias toward action experimentation and continuous improvement.
• Familiarity with or interest in the short-term rental property management or hospitality technology space is a plus.
• Experience with landing page optimization tools (e.g. Webflow Unbounce Optimizely) and CRM/marketing automation platforms (e.g. HubSpot Salesforce Marketo) is a plus.

GOLDEN GATE RECRUITING

Golden Gate Recruiting is partnering with Wander to find a Performance Marketer for WanderOS Wanders B2B platform for vacation rental property managers. This is a great opportunity to own paid acquisition and growth for a product with real traction at a company redefining hospitality through design and technology.

Location: Remote (US) company HQ presence a plus Type: Full-time

Wanders mission is to help people find their happy place by building the infrastructure to experience the world beautifully designed homes powerful technology and 24/7 concierge support that turn a stay into something people remember.

WanderOS is Wanders operator-facing platform: an all-in-one system that helps property managers and vacation rental operators win more direct bookings. It combines a conversion-optimized booking website automated guest lifecycle marketing PMS integrations (11 platforms) and AI-powered distribution already used by 1000 property management companies across 10000 properties and responsible for $80M in bookings to date. WanderOS is central to Wanders growth strategy and this hire will directly own the engine that brings new operators onto the platform.

Were looking for a Performance Marketer who can build and scale paid acquisition for a B2B SaaS product with a real definable ICP vacation rental property managers and operators. Youll own the numbers behind WanderOSs growth: spend CAC pipeline and conversion across paid search paid social and any other channel that earns its keep. Youll work closely with content product marketing and sales to make sure every dollar is working as hard as it can.

• Own paid acquisition strategy and execution for WanderOS across Google/search paid social (LinkedIn Meta) and other performance channels
• Build launch and continuously optimize campaigns against CAC pipeline and revenue targets not just clicks and impressions
• Manage budget allocation across channels and campaigns reallocating toward whats actually driving qualified demo requests and signups
• Partner with content and design to brief and test landing pages ad creative and offers running structured experiments to improve conversion at every stage of the funnel
• Own attribution and reporting build the dashboards and models that show leadership exactly whats working and why
• Work with sales and RevOps to track paid leads through the funnel to closed revenue and tighten the loop between spend and pipeline quality
• Explore and test emerging channels (including AI-driven search and discovery platforms) as they become relevant to how property managers find software
• Stay closely tuned to WanderOSs ICP property managers and vacation rental operators to keep targeting messaging and creative sharp

Join a team building the infrastructure behind some of the most beautiful stays in the country and the software that powers the operators behind them. Youll have real ownership over WanderOSs growth engine direct access to leadership and the chance to build a performance function from a position of real product and traction strength.