Paid Media Specialist

ResiBrands Austin TX

Compensation: $60000$70000 Base Google Ads Account Retention Bonuses

ResiBrands is looking for a driven analytical and growth-minded Paid Media Specialist with hands-on Google Ads experience to help scale customer acquisition across our portfolio of home services brands.

ResiBrands is the platform company supporting That 1 Painter GarageUp Action Exteriors and Pinks Window Services. Founded in Austin Texas ResiBrands has grown to more than 700 franchised locations nationwide and continues to expand rapidly.

That growth creates a unique opportunity to work across multiple brands markets and advertising strategies while developing your career alongside a fast-moving marketing organization.

Were looking for someone who understands Google Ads beyond the basics knows how to identify opportunities for improvement and is comfortable taking ownership of campaign performance.

You dont need to know everything but you do need real hands-on experience managing Google Ads campaigns. Were looking for someone who can contribute immediately while continuing to grow with the team.

• Independently manage build and optimize Google Ads campaigns across multiple brands and franchise markets.
• Manage and support paid media campaigns across Meta Ads Manager.
• Monitor performance against key metrics including cost per lead cost per booked estimate conversion rate return on ad spend and lead volume.
• Optimize Google Ads account structures keywords negative keywords bidding strategies budgets and campaign targeting.
• Identify opportunities to improve campaign performance through testing creative adjustments landing page alignment and budget allocation.
• Analyze campaign and market-level data to identify trends performance gaps and opportunities for growth.
• Work closely with account management creative leadership and franchise owners to recommend actionable improvements.
• Develop clear KPI-driven reporting that translates advertising performance into meaningful business insights.
• Maintain and improve paid media SOPs campaign standards account structures and quality-control processes.
• Stay current on Google Ads updates AI-powered advertising tools attribution and evolving digital marketing strategies.

Required Qualifications

• Hands-on experience independently building managing and optimizing Google Ads campaigns.
• Working knowledge of Google Ads campaign structure keyword strategy negative keywords bidding budget management and performance optimization.
• Ability to analyze campaign results troubleshoot performance issues and make data-driven adjustments without extensive training.
• Understanding of digital advertising metrics including CPL CPC CTR conversion rate and ROAS.
• Strong analytical skills and the ability to turn performance data into actionable recommendations.
• Excellent organization communication and time-management skills.
• Ability to manage multiple campaigns accounts and priorities simultaneously.
• A proactive mentality. You look for problems to solve and opportunities to improve rather than waiting to be told what to do.

Preferred Qualifications

• 2 years of experience in paid media or performance marketing.
• Experience with Meta Ads Manager.
• Experience managing multiple advertising accounts brands or geographic markets.
• Experience with lead-generation campaigns particularly in home services or franchise businesses.
• Bachelors degree in Marketing Advertising Business Communications or a related field.

• Base Salary: $60000$70000 annually depending on experience with flexibility for exceptional candidates.
• Google Ads Account Retention Bonuses: Additional earning opportunities tied to the successful management and retention of Google Ads accounts.
• Career Growth: Opportunities to take on additional responsibility and advance as our brands and marketing organization continue to scale.
• Work Location: Austin TX preferred. Remote flexibility may be available for candidates with demonstrated Google Ads expertise.

Success in this role means more than launching ads. Youll help ResiBrands build a smarter more scalable paid media operation.

Youll be expected to understand whats happening within your accounts why its happening and what adjustments will improve results.

Were looking for someone who can step in take ownership and make an impact while continuing to develop their skills as our organization grows.

If you enjoy working with data improving campaign performance and seeing the direct impact of your work wed love to hear from you.