Paid Media Planner

Position Overview:

We are seeking a skilledPaid Media Plannerwith hands-on experiencedevelopingmanagingand executingintegratedmedia campaigns across multiple channels.In this role you will be responsible for overseeing and optimizing media strategies to ensure maximum performance and efficiency across various lines of business and audiences (B2B/B2C). Your expertise will help drive impactful results and elevate our brand presence across all media channels.

Our Impact:

At Freddie Mac our mission is to provide liquidity stability and affordability to the U.S. housing market. You will be part of a team helping to Make Home Possible for more families across the nation.

Our team is a group of experienced marketers responsible for Freddie Macs enterprise paid media advertising initiatives. We deliver awareness engagement education and lead-generation campaigns that raise the profile of Freddie Mac and the products tools and services we provide. Our team is responsible for the design and implementation of effective media and marketing strategies the optimization of all campaigns and the creation of new engagement strategies. We collaborateacrossFreddie Mac to ensure alignment with business objectives and deliver with excellence.

Your Impact:

Reporting to the Senior Manager Enterprise Advertisingyour work will include the following responsibilities:

Campaign Management:

• Manageend-to-end paid media campaigns acrossvariouschannels(socialdirect to publisher SEM emergingtraditionalandprogrammatic)ensuring alignment with overall marketing and campaign strategies.

• Develop and implement new media campaigns as needed including planning creative development andhands-onexecutiondirectly within adplatforms.

• Develop and manage budgets for paid media campaigns ensuring efficient allocation of resources to increase return on investment.

• Coordinateinvoicesand collaborate with finance and accounting teams to reconcile as needed.

• Support media planning and buying across various platforms adapting to evolving business needs.

Strategy Development:

• Develop strategic omni-channel integrated marketing campaigns that connect business objectives audience insights messaging and media execution.

• Lead comprehensivepaidmedia strategy across lines of business (B2B/B2C) and target audiences that align with overall business goals.

• Ensure seamless integration of media campaigns with other marketing channels and initiatives enhancing overall campaign effectiveness.

• Stay current with industry trends technologies and best practices in paid media advertising continuously adapting strategies to leverage new opportunities and provide best practices to the wider team.

Analytics and Reporting:

• Analyze campaign performance data to identify trends and insights using this information to refine strategies and optimize effectiveness.

• Implement and manage tracking mechanisms and measure results using analytics tools.

• Prepare holistic data storytelling and campaign reporting including recommendations for business partners and stakeholders.

Qualifications:

• 5-7 years paid media experience required with at least 2 years experience leading media strategies for large corporate brands.

• Must havehands-on experienceexecutingpaid media campaignsdirectly within adplatforms(Meta LinkedIn Google Adsprogrammatic platforms etc.).

• Bachelors degree in marketing communications business or related field (or equivalent experience).

• Comprehensive knowledge of media planning buying campaign management optimization techniques and budget management.

• Strong proficiency in analytics tools conversion tracking tagging and attribution.

• Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in media performance.

• Exceptional written and verbal communicator with strong attention to detail.

• Agency and finance/housing industry paid media experience is a plus.

Keys to Success in this Role:

• Proven ability to synthesize performance measurements and trends into concise narratives and recommendations.

• Familiarity with data visualization tools marketing automation CRM web analytics and other associated measurement tools.

• Ability to work independently as well as collaboratively in a team setting.

• Strong ability to prioritize; youll manage multiple campaigns with competing deadlines and priorities within the organization.

• Experience in developing processes and working closely with cross-functional teams.

• Proven track record of launching large projects successfully through project management and process creation.

• Familiarity and experience with website development and content management systems.

• Ability to build rapport to influence decisions at all levels.