Paid Media Manager

Formative is seeking a Paid Media Manager on our Marketing & Strategy team with a passion for digital marketing strategy communications and data. This full-time role will support and lead development of major client projects and initiatives.

Formative is a Seattle-based agency of professionals who are passionate about helping to solve societys most pressing challenges by connecting with audiences in deep meaningful ways. We operate in the arenas of social good and purpose-driven brands working to design and launch campaigns programs and platforms that maximize impact on behalf of clients including Gates Ventures Allen Family Philanthropies National Geographic Society and Amazon Sustainability to name a few.

Our people are relentless seekers problem solvers thoughtful collaborators and sector experts. Were inspired by doing work that matters in the world and delivering powerful solutions that solve our clients biggest priorities.

This role works on one of the key agency clients and owns the paid client relationship paid strategy and the overall reporting and insights narrative. All client-facing materials and any changes to spend go through this role and youll partner with the engagement lead for overall client management scoping and decisions on non-paid workstreams

This person is energized to be a part of a bigger integrated team and eager to provide subject matter expertise for paid strategies and tactics to meet long-term client goals and shorter-term project hungry for growth in account leadership and actively seek opportunities to improve the work product.

• Minimum 5 years experience developing audience engagement and paid media marketing strategies as well as tactical go-to-market plans is required.

• Experience with a range of digital media channels and familiarity with what makes each unique how to build a multi-channel strategy how to leverage individual platform tools how to setup and manage paid campaigns (Meta business manager Google stack YouTube LinkedIn UI Reddit TikTok).

• Robust in-platform experience and demonstrated proficiency across search and social platforms including Google (YouTube Demand Gen Display) Meta Ads SEM (Google and Microsoft); experience building and launching paid campaigns end-to-end across multiple platforms inclusive of ad setup audience targeting trafficking QA and go-live.

• Some experience in content strategy editorial planning and content development (i.e. writing social posts writing/editing blog posts etc.) is preferred.

• Experience playing a leading role in multi-channel paid and organic campaigns turning insights into actionable recommendations and integrating real-world happenings into campaign strategy.

• Demonstrated integrated campaign thinking across channel disciplines (organic social PR paid media social media creators bespoke content).

• Strong business and marketing strategy skills experience developing KPIs and measurement frameworks competency developing data-driven stories and insights.

• Comfortable with executing QA trafficking ads or overseeing teammates who execute campaigns with excellence.

• Use of web analytic software such as Adobe Analytics or Google Analytics and UTM tracking codes.

• Experience with platform pixel creation and conversion/events tracking.

• Demonstrated expertise in ad trafficking quality assurance (QA) campaign pacing reporting and managing the day-to-day operations of complex digital media programs.

• Ability to provide constructive feedback based on creative best practices across diverse platforms.

• Primary project contact for paid: status recommendations and hard questions.

• Help represent the full project across paid organic editorial and copy. Navigate overall engagement and provide holistic strategy.

• Surfaces non-paid issues to the right owner (engagement lead strategist editorial copy etc.) rather than resolving them alone.

• Owns the reporting and QA reset with the client alongside engagement lead then holds scope.

• Sets channel mix budget allocation and test-and-learn roadmaps including GEO strategy.

• Approves optimizations above the strategists thresholds.

• Decides the response to platform changes.

• Owns the integrated paid and organic insights narrative and presents it to the client.

• Sets the report structure and what the client sees.

• Ability to manage and facilitate weekly monthly and quarterly reporting.

• Recommend optimizations based on performance and insights.

• Directs the strategists priorities and coaches on hands-on quality.

• Approves SOPs templates and AI workflows.

• Accountable reviewer on QA exceptions.

Additional responsibilities as client and business needs arise.

This position is located in Seattle WA

Formative has a 2-3-5 Hybrid Office Policy. We ask that all employees who live in the Seattle metro area work from the Formative Seattle office 2 days per week within a 3-day window -- Tuesday through Thursday -- each week. Formative employees work 5 days per week as a norm with periodic evening and weekend work when required to meet client deadlines.

$85k - $145k inclusive of associate through senior manager titles

Competitive compensation package based on experience including medical dental vision and life insurance. Formative also contributes a percentage of your salary to a 401K account that is 100% vested.