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Paid Media Manager

Pattern

Job Location:

Lehi, UT - USA

Monthly Salary: Not provided by the employer

Posted: 3 July 2026 (30+ days ago)

Application Deadline: 21 October 2026

Vacancies: 1 Vacancy

Job Summary

Are you obsessed with data partner success taking action and changing the game If you have a whole lot of hustle and a touch of nerd come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points sophisticated machine learning and AI models Pattern optimizes and automates all levers of ecommerce growth for global brands including advertising content management logistics and fulfillment pricing forecasting and customer service. Hundreds of global brands depend on Patterns ecommerce acceleration platform every day to drive profitable revenue growth across 60 global marketplacesincluding Amazon eBay Tmall TikTok Shop JD and Mercado Libre. To learn more visitor emailemailprotected.

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweeks Global Most Loved Workplaces.

What is a day in the life of a Paid Media Manager

Set up and launch paid campaigns primarily across TikTok DTC and TikTok Shop with additional support on Meta (Facebook/Instagram) aligned with brand objectives and target audiences.
Develop and brief ad creatives (video assets UGC-style content copy calls-to-action) built first for TikToks platform trends and native formats with Meta adaptations as needed.
Optimize live campaigns to maximize ROI by adjusting targeting creatives bids and placements across TikTok and Meta.
Monitor daily performance metrics such as CPM CPC CPA ROAS and engagement rates at both the platform and account level.
Conduct A/B testing on creatives audiences offers and campaign structures with a focus on TikToks unique testing environment.
Produce regular performance reports with insights and recommendations spanning TikTok Shop TikTok DTC and Meta.
Coordinate with creative and content teams to maintain a constant pipeline of TikTok-native assets and Meta-ready formats.
Stay ahead of TikTok platform updates algorithm changes new ad solutions and shopping features while keeping a working knowledge of Meta developments.
Troubleshoot tracking set up conversion events and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI.
Manage budgets and pacing across channels to ensure campaigns stay within spend targets and hit efficiency goals.

What will I need to thrive in this role

Minimum 12 years experience managing TikTok Ads campaigns; Meta experience is a plus but not the primary focus.
Strong hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats In-Feed Spark Ads TopView GMVmax and more.
Working familiarity with Meta Ads Manager and core formats
In-depth knowledge of TikTok-specific audience targeting bidding strategies and campaign optimization; solid foundational understanding of the same on Meta.
Creative mindset with an intuition for what performs natively on TikTok short-form video trending sounds authentic storytelling.
Familiarity with pixel setup server-side tracking and attribution best practices across TikTok and Meta
Experience with budget management pacing and multi-channel reporting.
Excellent communication and collaboration skills.

What does high performance look like

TikTok campaigns across both DTC and Shop consistently achieve or exceed KPIs for ROAS CPA GMV and engagement.
Meta campaigns are managed efficiently and support broader brand performance goals.
Proactive and timely execution of campaign launches creative refreshes and optimizations particularly within TikToks faster-moving environment.
Data-driven recommendations surfaced regularly to internal teams and brand partners with TikTok insights leading the narrative.
Consistent adoption and testing of new TikTok ad formats Shop features and beta opportunities with Meta learnings incorporated where relevant.

What is my potential for career growth

At Pattern we are committed to employee development and recognize high this role you will develop deep expertise in TikToks commerce and paid social ecosystem one of the fastest-growing areas in digital marketing while building well-rounded paid media experience through Meta. Advancement may include progression to senior management a specialized TikTok Shop or Paid Social lead role or cross-functional opportunities within Pattern. You will have access to professional development resources mentorship and regular feedback to help guide your path.

What does success look like in the first 30 60 90 days

First 30 days: Learn Patterns systems platforms and workflows. Get fully oriented across active TikTok and Meta campaigns accounts and reporting cadences. Build relationships with your team creative partners and brand contacts.

First 60 days: Take ownership of day-to-day campaign management optimization and reporting with a focus on TikTok DTC and TikTok Shop. Contribute to creative briefs and begin making data-driven recommendations for improvement across channels.

First 90 days: Independently manage campaigns end-to-end with TikTok as your primary channel and Meta as a strong secondary. Consistently deliver on KPIs bring forward new ideas for TikTok strategy or platform features and be recognized as a reliable partner by your peers and brand contacts.

What is the team like

You will work alongside other TikTok Shop and Paid Social managers and be supervised by the Associate Director Paid Social & Creative Strategy with mentorship from the Head of Accounts for TikTok Shop. This is a data-driven results-oriented team with a strong TikTok-first mindset. Collaboration is built into the workflow youll regularly partner with creative analytics and account teams to drive results and your ideas and input are actively encouraged.

Sounds great! Whats the company culture

Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members regularly reassesses existing plans and attaches a realistic timeline to goals makes profitable productive and innovative contributions and actively pursues improvements to Patterns processes and outcomes.
Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data draws unbiased conclusions based on data that lead to actionable solutions and continues to track the effects of the solutions using data.
Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback actively listens to partners expectations and delivers results that exceed them prioritizes the needs of your partners and takes the time to create a personable experience for those interacting with Pattern.
Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions takes initiative to help in any circumstance actively contributes to supporting improvements and holds themselves accountable to the team as well as to partners.

What is the hiring process

Initial phone interview with Patterns talent acquisition team
Video interview with a hiring manager
Onsite interview with a panel of department leaders
Professional reference checks
Executive review
Offer

How can I stand out as an applicant

Discuss professional accomplishments with specific data to quantify examples
Provide insights on how you can add value and be the best addition to the team
Focus on mentioning how you would be partner obsessed at Pattern
Share experience on any side projects related to data and analytics

Why should I work at Pattern

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals work tirelessly to achieve them and we love our Pattern community. We also believe in having fun and balancing our lives so we offer awesome benefits that include:

- Unlimited PTO

- Paid Holidays

- Onsite Fitness Center

- Company Paid Life Insurance

- Casual Dress Code

- Competitive Pay

- Health Vision and Dental Insurance

- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager

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