Owned & Earned Sr. Associate

ABOUT DSC:

In 2011 Dollar Shave Club didnt just disrupt the shaving industry we revolutionized it. A viral video sensation an irreverent brand voice and a direct-to-consumer model that bulldozed age-old industry giants. We made shaving not suck. We cut the unnecessary BS that had been upsold to guys for decades. And we kept making great products that actually worked.

Today Dollar Shave Club is bigger than blades. We have expanded into a full personal care portfolio skincare hair body and now a dedicated Womens line and were present in tens of thousands of retail doors globally. The same disruptive DNA that launched us is now driving our next chapter: a brand that stands for great products at a great price for everyone.

Stop wasting time not working for us. Come join the Club.

ROLE SUMMARY:

Were looking for an Owned & Earned Sr. Associate to own the voice of Dollar Shave Club everywhere our brand shows up without a media dollar behind it organic social community influencer PR and the non-traditional channels where culture actually happens. This is the role responsible for what people think and feel about Dollar Shave Club before they ever see a paid ad. You wont just program that voice youll help create it concepting and producing the short-form video film and organic content that carries it. You keep the brand culturally current across our social channels fluent in whats trending across platforms and fast enough to react

This seat lives at the top of the funnel not as a support function for performance marketing but as the engine of awareness and brand equity that makes everything downstream work harder. Youll also be our ear to the ground: closest to how members and prospects actually talk about us and responsible for routing that signal back into the brand.

Youll partner closely with Creative Brand and our DTC and Performance Marketing team and work hand-in-hand with our PR agency and creator roster. This role reports to the Associate Creative Director.

RESPONSIBILITIES:

The Owned & Earned Sr. Associate owns five areas of accountability all in service of one goal: growing awareness and brand equity at the top of the funnel while keeping a finger on the cultural pulse. These responsibilities include:

Owned Brand Voice Content & Social

• Own the organic and owned social voice content calendar and publishing across all brand-owned channels including but not limited to Instagram Facebook TikTok X
• Run community management comments DMs and reviews in a consistent irreverent Dollar Shave Club voice
• Identify and activate the non-traditional and emerging channels where our audience actually spends attention keeping Dollar Shave Club present in cultural moments in a way that feels native not forced
• Grow top-of-funnel awareness and brand equity as the primary measure of success not last-click conversion
• Concept produce and edit content short form video film and social-native formats for organic and paid owned channels from scrappy same-day reactive posts to bigger organic brand moments.
• Stay on trend and move fast spot trending formats sounds and moments across social and react in real time so DSC shows up

Earned Media & PR

• Partner with our PR agency to shape strategy and manage execution media relations press moments product announcements and reactive/newsjacking opportunities
• Protect and grow our share of voice and earned reach across the personal care conversation

Influencer & Creator

• Own influencer end to end sourcing briefing negotiation activation and measurement
• Build and manage a creator roster aligned to the brand and to top-of-funnel awareness goals
• Make sure every piece of influencer content sounds like Dollar Shave Club not like a generic brand deal
• Collaborate with creators on content production from concept and briefing through to the finished cut so the work lands native to the platform and is unmistakably us.

Consumer Listening & Signal-Back

• Run always-on social listening sentiment conversation emerging trends and competitive chatter
• Synthesize member and prospect feedback and route it back to the brand team on a regular cadence
• Serve as the brands early-warning system for risk and its radar for organic opportunity

Measurement & Reporting

• Define and own the owned/earned scorecard awareness engagement earned reach and impressions share of voice sentiment and influencer performance

REQUIREMENTS:

Experience

• Bachelors degree in Marketing Communications or a related field
• 4 years in organic/owned social community management influencer PR or earned media brand-side experience strongly preferred
• Proven track record building and growing brand-owned social channels and creator programs from the ground up
• Hands-on experience managing PR agencies and/or running influencer partnerships end to end
• Hands-on experience producing short-form video and film content concepting shooting and/or editing for paid and organic social media with examples/a portfolio to share
• Experience with social listening tools and turning raw consumer signal into brand recommendations
• Background in DTC CPG personal care or a culturally-driven consumer brand strongly preferred
• Comfortable operating as the sole owner of a function building process and systems where none exist

Skills & Capabilities

• A killer instinct for brand voice you can write and edit in a bold irreverent unmistakably DSC tone
• Cultural fluency you see where attention is moving before its obvious and know how to show up without trying too hard
• Strong editorial and content judgment across formats platforms and creators
• Hands-on content creation chops you can concept shoot and edit short-form video (or give direction to those who do) and know exactly what makes something scroll stopping
• Ability to synthesize messy qualitative signal comments DMs reviews coverage into clear actionable insight
• Fluent in owned and earned metrics awareness share of voice sentiment engagement earned reach and skeptical of vanity numbers
• Excellent communicator and cross-functional partner who can brief creators agencies and executives with equal ease
• Self-starter with a strong bias to action who thrives in a fast-moving test-and-learn environment

POSITION TYPE:
This is a full-time exempt position.

WORK ENVIRONMENT:
This position is in-office working out of our HQ in Durham North Carolina 4x a week.

SALARY:
$88000-$103000 Bonus

BENEFITS:

• Comprehensive benefit plans with low premium options including medical dental and vision coverage along with supplemental coverage options
• Free life insurance short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2% and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone stipend

APPLICATION PROCESS:
All applications must be submitted via our Applicant Tracking System Greenhouse in order to be considered. Once you submit your application the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected youll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and well be accepting applications until the role is filled.

Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age race color religion gender sexual orientation gender identification national origin disability or protected veteran status.

Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing:

Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.

Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

Thank you for considering a career with Dollar Shave Club

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