Oracle Eloqua developer
Atlanta, GA - USA
Job Summary
Location : Atlanta (remote)
Job Description:
- Manage Truist Marketing Eloqua instance including all related activities such as data flows campaign configuration/testing lead scoring segmentation reporting and integrations with Salesforce and Truist opt out management system
Key Responsibilities:
Design and implement automated marketing campaigns in Eloqua including email marketing lead nurturing and scoring
Setup and maintain data integrations between Eloqua and Truist data sources Salesforce and Truist opt out management system
Develop and fine tune lead scoring models and audience segmentation based on customer behavior and demographics
Manage and configure Eloqua settings including user permissions data fields and API integrations
Monitor campaign performance generate reports and provide actionable insights for continuous improvements
Identify and resolve issues related to data syncing email deliverability and other technical aspects of Eloqua
Provide support and training to marketing users on Eloqua best practice and system functionality
Develop and manage Eloqua forms and landing pages
Required Skills:
*Experiene in banking domain
Hands on proficiency in Oracle Eloqua
Experience with HTML CSS and JavaScripts for email templates and landing pages
Familiarity with Salesforce CRM platforms and their integration with Eloqua
Strong understanding of API integration and data flows between marketing automation tools and CRM
Familiarity with Adobe Experience Platform and Adobe Journey Optimizer
Required Experience:
IC
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