Multiplatform Account Executive

40/29 the ABC affiliate in Rogers Arkansas is seeking a Multiplatform Sales this role you will act as a trusted advisor to local businesses developing and executing data-driven multiplatform marketing strategies that deliver measurable results. Youll leverage the power of broadcast streaming (CTV/OTT) digital CRM systems and AI-enabled tools to help clients grow and compete in todays evolving media landscape.

If you are motivated by building relationships solving business challenges and delivering innovative marketing solutions we want to hear from you. This is an in-person position reporting to the Local Sales Manager.

What Were Looking For

You will drive revenue growth by building client partnerships delivering data-driven strategies and executing effective multiplatform campaigns.

Responsibilities

• Revenue Growth & Business Development

  • Drive revenue growth by identifying and pursuing new opportunities across broadcast digital streaming and advanced advertising platforms using data and market insights

  • Prospect cultivate and close business through a consultative solutions-based approach while consistently exceeding revenue goals

• Client Strategy & Sales Execution

  • Partner with clients to understand their goals and challenges serving as a trusted advisor to translate needs into effective marketing solutions

  • Develop present and execute customized multiplatform strategies aligned with client objectives and business growth

• Data Analytics & AI-Driven Optimization

  • Leverage data audience insights CRM (Customer Relationship Management) systems and AI-enabled tools to inform strategy

  • Analyze performance and optimize strategies using data-driven insights

• Sales Operations & Pipeline Management

  • Utilize CRM systems (Microsoft Dynamics) to:

    • Manage and track sales pipeline activity
    • Maintain accurate client and prospect records
    • Forecast revenue and monitor performance

• Account Management & Client Growth

  • Manage and grow client accounts through strong relationships and strategic guidance

  • Drive retention and revenue through upsell and cross-sell opportunities

• Campaign Execution & Cross-Functional Collaboration

  • Collaborate with internal teams (creative digital operations) to execute campaigns

  • Ensure campaigns are delivered accurately on time and aligned with client expectations

  • Communicate campaign goals updates and performance across teams

  • Support post-campaign analysis and optimization efforts

• Innovation Industry Trends & Professional Development

  • Stay current on industry trends including digital platforms ad tech and AI innovations

  • Continuously build expertise in emerging marketing technologies and tools

  • Apply new insights and innovations to improve sales strategy and client outcomes

What Were Looking For

• Experience in media digital or consultative sales
• Strong understanding of digital marketing solutions (programmatic social search OTT/CTV preferred)
• Experience using CRM platforms (e.g. Microsoft Dynamics or similar) to manage client relationships and sales pipeline preferred
• Experience using data analytics or AI tools to support business decisions or sales efforts
• Proven ability to develop new business and grow existing accounts
• Excellent communication presentation and negotiation skills
• Self-motivated goal-oriented and highly organized
• Ability to thrive in a fast-paced collaborative environment
• Experience working with business owners and decision-makers
• Valid drivers license and reliable transportation
• Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds perspectives and identities. Thats why behind the scenes we believe in being an organization that fosters collaboration and open communication ensuring that the content we create is authentic accurate and connected to the communities we serve.

Benefits

Hearsts benefit programs are modern flexible and designed to focus on you. As a Hearst employee you and your spouse or partner or dependents would have access to the following benefits.

• Medical Dental Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ Health Services
• Additional benefits to meet your and your familys needs