Media Strategist

The Media Strategy & Planning Lead is a senior cross-channel role accountable for shaping and delivering holistic media strategies across paid media ecosystems including ONP OFP and QPs. This role owns the media strategy lifecycle end to endfrom intake and planning through launch readinesswhile ensuring tight alignment across internal teams agency partners and execution workflows.

As the central owner of media strategy this role sets direction drives integration and ensures media plans are directly connected to broader business and go-to-market objectives.

• Act as the primary owner and point of contact for integrated media strategy and channel planning partnering closely with internal stakeholders and external agencies

• Define the strategic approach for media investment using business goals audience insights channel performance and market conditions

• Provide strategic guidance upstream influencing media thinking and ensuring plans ladder into larger marketing and GTM strategies

• Translate quantitative and qualitative insights into audience strategies channel recommendations and optimization plans

• Collaborate cross-functionally with Marketing Marketing Data Science Insights Creative Global Media teams and agency partners to deliver cohesive programs

• Evaluate campaign performance against success metrics synthesize insights and deliver clear optimization and reporting recommendations

• Serve as a trusted media expert and advisor to senior stakeholders across functions

Partner with Marketing and MDS teams to define objectives budgets target audiences and KPIs

Lead agency briefings across ONP and OFP providing strategic context and clarity on expectations

Ensure strategic consistency across channels while enabling flexibility for testing and optimization

Create comprehensive cross-channel media plans across ONP OFP and QPs in collaboration with internal teams and agency partners (e.g. DEPT/Spark)

Assess media partners and platforms against key criteria such as scalability regional relevance measurability and performance impact

Drive partner platform and creative approach selection including test-and-learn roadmaps

Own planning timelines and proactively communicate status risks and updates to stakeholders

Coordinate closely with creative teams media agencies and MDS to ensure readiness across assets tracking and measurement

Provide strategic and tactical context to Campaign Managers and Campaign Operations teams

Partner with Campaign Ops to ensure seamless execution and issue resolution

Present media strategies and plans align cross-functional stakeholders and secure approvals when required

Build strong working relationships that enable collaboration clarity and accountability

Partner on campaign briefs and strategic framing

Review pacing performance and campaign health updates

Incorporate analyst insights into pre-launch optimization

Participate in regular feedback loops and post-campaign reviews

Collaborate on QA findings and execution readiness

Co-create learning agendas and experimentation frameworks

Partner on audience segmentation sizing and measurement strategy

Integrate real-time dashboards and analytics into planning and optimization

Align on reporting standards KPIs and insight generation

Participate in joint readouts to inform future planning

Coordinate on account setup access and compliance requirements

Surface operational risks bottlenecks and process improvements

Lead troubleshooting and escalation for campaign execution issues

Manage ad account infrastructure permissions and platform dependencies

Own escalation paths tied to ads BLS and platform-related constraints

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