Media Planner, Paid Search

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.

As a Search Planner you work as a part of the Paid Search team within the Consumer Communications department in developing and implementing Search Marketing campaigns to deliver against key performance indicators for a highly respected automotive client Toyota.

Success for this position is measured by effective development of Campaign/Initiative Search marketing plans an ability to work and collaborate with others and the willingness and ability to innovate in the Search Engine Marketing (SEM) space.

An ideal candidate will need to be a self-starter with the knowledge and energy to develop SEM campaigns and should be capable and confident in presenting your own strategic plans/content to the team. As such the candidate should have 3 - 5 years of search marketing experience.

Success for this position is measured by the following:

• Translates vision into strategy able to apply creative thinking beyond the scope of media solutions.
• Translates expectations into deliverables strong comprehension and application of marketing objectives and solutions.
• Demonstrate both the art and science of working with Search Marketing.
• An ability to work and collaborate with others.
• The willingness and ability to innovate in the Search Engine Marketing (SEM) space.

• Search Marketing plan development and execution management
• Write analyze and present search media POVs and plans
• Develop search strategies and foster innovative tactics
• Implement and follow media process and agency process
• Maintain and develop relationships within the agency and with vendors and partner agencies
• Analyze analytics and optimize search plans
• Support and inspire the work and the people
• Strong self-starter not limited by assigned duties
• Understand and explain the fundamentals of digital advertising media planning and buying
• Support Paid Search Team in evaluating and implementing advertising campaigns
• Support Paid Search Team with running and analyzing syndicated research reports utilizing agency media planning tools
• Responsible for maintaining accurate media flowcharts trafficking instructions creative allocations budgets/billing discrepancies and make-goods
• Input and maintain media buys with heavy data with a high degree of accuracy
• Assist the team in managing and monitoring media buys including Paid Search optimizations and reporting
• Effectively coordinate with internal and external media partner & teams
• Schedule coordinate and facilitate meetings with clients and media partners
• Assist the team with ad hoc projects
• Work extended hours including weekends as required

• College Degree
• Minimum 2-3 years of dedicated Paid Search planning experience
• Ability to apply critical thinking and analysis in business writing
• Excellent verbal and written communication skills
• Working knowledge of search related media tools (ex. SA360 GA4 SEM Rush etc.)
• Proficient in MS Word Excel PowerPoint & Google Suite (Sheets Docs & Slides)
• Experience with reporting within the DoubleClick suite or comparable service
• Demonstrate resourcefulness creative use of resources to proactively solve problems and get the job done
• Working comprehension of search media strategy development
• Demonstrate strong degree of accuracy and attention to detail
• Believe in leading by example finding solutions and striving for excellence
• Good use of judgment when making decisions and performing tasks
• Extremely Strong Project Management Skills
• Excellent Organization and Time Management Skills
• Ability to prioritize workload and multi-task
• Utilization of AI in Productivity
• Understanding of AI in Paid Search Media
• Automotive experience is desirable

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.