Media Effectiveness Manager

Media Effectiveness Manager

Franklin TN

On-site

The Media Effectiveness Manager is responsible for advancing the effectiveness of media investments across brands by delivering actionable measurements insights and optimization strategies. This role leads the Marketing Mix Modeling (MMM) learning agenda and test-and-learn programs to improve media ROI and inform business decisions. The position exists to embed data-driven decision making and scalable best practices across a complex matrixed organization.

What are we looking for

• Bachelors degree required

• 4 years of experience in digital marketing analyticsormedia effectiveness

• Experience with media measurement approaches such as MMM attribution or experimentation frameworks

• Proven ability to translate complex data into actionable insights and business recommendations

• Strong communication and storytelling skills

• Demonstrated ability to influence and collaborate across a complex stakeholder environment

• Ability to operate effectively in ambiguous environments and drive alignment across teams

• Experience with retail media nice to have

What would be your key responsibilities

• Lead the development and deployment of media effectiveness frameworksto evaluate and optimize paid owned and earned media investments

• Own and manage the MMM learning agenda ensuring insights are translated into clear implications for annual planning and in-year optimization

• Partner with brand media and analytics teams to define KPIsaligned to business objectives

• Design implement and scale cross-channel test-and-learn programsto continuously improve media ROI and efficiency

• Analyze campaign commerce and retailer media performanceto identify key drivers of effectiveness and growth opportunities

• Recommend in-year mediamix optimizationsthrough marketing mix modeling

• Translate complex analytical outputsinto clear compelling insights and business recommendations for stakeholders at all levels

• Support agency partners in the annual planning processleveraging historical insights MMM projections and business priorities

• Partner with media agencies and internal teamsto optimize targeting messaging channel mix and investment allocation

• Implement and embed a global creative testing frameworkoptimizing creative from concept through in-market execution

• Codify and share learnings through playbooks best practices and key beliefsto enable scaling across brands and teams

What can you expect from Mars

• Opportunity to bring your pet to work.

• Commitment to create a safe healthy and sustainable world for our partners and the communities in which we operate.

• Commitment to make A Better World For Pets a world where theyre healthy happy and welcome

• Commitment to our consumers and focus on positively impacting the planet and the population.

This role is based in Franklin TN with regular in-office collaboration expected. Flexibility is a key enablerempowering associates to make choices that support both business outcomes and personal needs including occasional remote work.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

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