Marketing Specialist, Relay Acquisition Marketing

We are looking for a driven analytically rigorous Paid Acquisition Marketing Specialist to own and scale our paid search efforts. Paid Search (SEM) remains the primary engine of this role. This is a high-impact role sitting at the intersection of data creativity and technology directly influencing Amazon Relays full-funnel growth strategy.
The ideal candidate brings a performance-first mindset and is comfortable steering paid search campaigns. You will execute a multi-million dollar SEM channel and own the KPIs reporting and analysis.

Key job responsibilities
SEM Strategy & Campaign Management
Own end-to-end execution and optimization of paid search campaigns across Google Ads and Microsoft Ads covering Search Performance Max and DSA campaign types.
Conduct keyword research match-type strategy negative keyword governance and ongoing search term analysis to maximize relevance and minimize wasted spend.
Test ad copy extensions and landing page strategies using a structured A/B testing framework to continuously improve Quality Score CTR and conversion rates.
Maintain rigorous campaign architecture ad groups campaign hierarchy and bidding strategies (tROAS tCPA Maximize Conversions) ensuring scalability as budgets and markets grow.
Establish weekly monthly and quarterly performance reporting cadences with clear variance analysis and forward-looking recommendations.
Analytics Insights & Tooling
Be the hands-on power user of Google Analytics 4 (GA4) building dashboards custom reports funnel analyses and attribution models to surface actionable SEM insights.
Leverage Google Auction Insights to monitor competitive positioning identify share-of-voice shifts and inform bidding and budget decisions in real time.
Utilize Google/Bing Ads Search Term Reports Keyword Planner and Performance Planner to identify growth opportunities and validate strategy pivots.

About the team
The Relay Acquisition Marketing team owns marketing channels used to deploy targeted campaigns that create Relay brand awareness acquire new carriers engage existing carriers and strengthen brand association and loyalty. Their vision is to market Amazon Relay as an industry-leading product with tech advancements and benefits that enable carriers to sustain and grow their business by hauling with Amazon.

- 1 years of professional or military experience
- 1 years of working with computers and Microsoft Office products and applications experience
- Bachelors degree in marketing communications business or equivalent
- Experience in Search Engine Marketing Google and Microsoft Ad accounts Digital Marketing Data Analysis

- Experience with end-to-end project management
- 2 years of experience in tools - Google and Microsoft Ad accounts

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at AZ Tempe - 23.46 - 34.85 USD hourly
USA GA Atlanta - 23.46 - 34.85 USD hourly
USA TN Nashville - 21.10 - 31.39 USD hourly
USA WA Bellevue - 23.46 - 34.85 USD hourly