Marketing Specialist

VELOX is a digital marketing agency that combines business intelligence with services and technology. We take pride in working with our clients to swiftly build more productive and revenue-driving businesses.

We help established businesses scale their online revenue with industry-leading strategies that work. Clients that had little or no online presence are now nationally and globally recognized. Through accountability transparency and respect our team of SEO marketing technology and content specialists drive stunning ROI and sustained search engine dominance.

Do you have experience developing implementing and executing strategic marketing plans for an entire organization If so this is the role for you.

We are looking for an inbound Marketing Specialist to join our team and head up all internal marketing initiatives for VELOX. The right person to join our team will be ambitious and motivated to grow our internal leads online presence attract like-minded followers have experience in social listening tools/engagement work with paid platforms and demonstrate a proven track record of running highly successful campaigns targeting micro-enterprise and enterprise prospective clients.

You will develop and execute advanced social content publishing monitoring and reporting tactics manage monthly budget allocations and work with cross-functional teams to ensure an ongoing flow of content and cross channel distribution to improve marketing efforts fulfill lead generation and employment recruiting and increase inbound leads.

To get an interview for this position you must be:

A motivated results-oriented team player who can successfully collaborate with multiple personality types and communicate with all levels of the organization cross-functionally.

A self-starter who can think critically multi-task and keep up in a fast-paced environment.

Able to convey compelling messages and transform complex concepts into clear communications.

Be focused and ready to deliver on metrics analytics and data to achieve budgets and win over stakeholders.

This is a full-time in-house position at our office in Boise Idaho.

Responsibilities

Develop plan coordinate and implement a marketing content strategy that reflects the goals of the companys growth trajectory

Stay abreast of competitor content performance to identify and set benchmarks for industry comparison and build actionable KPIs

Strategize and create marketing advertising planning in accordance with budgeting including ongoing project management

Directly use and support the upkeep of multiple corporate marketing channels and tech stack platforms like Sprout Social to create manage report and optimize marketing campaigns that support the entire sales funnel

Prioritize and coordinate outbound social engagement opportunities both identified by leadership and through insights and analysis to develop tactics to advance brand amplification and grow brand recognition and trust

Collaborate with cross-functional teams like leadership content writers editors paid media managers designers and developers with regard to creating content that is appropriate for social channels audiences and sales funnels

Oversee the management of digital assets by working with them to ensure the quality and use of approved images and videos for ongoing use in organic and paid campaigns

Analyze and track organic and paid marketing manager efforts set benchmarks and draw actionable insights to enhance efforts

Participate in sessions with Marketing Team and outside consultants to gain insights to contribute to planning advanced marketing advertising campaign implementation and paid budget stewardship

Provide support to the director of content marketing on the effectiveness of marketing content and project plans to support company initiatives; prepare reports to share with team members and project stakeholders to inform advanced content development; and other duties as assigned

Keep up with content marketing industry news marketing trends channel developments technologies and best practices

Requirements

A bachelors degree in communications Marketing Journalism English or equivalent experience

Minimum 3 years experience in the strategic planning of marketing duties campaigns with direct experience working in multiple social platforms and tech stack tools to collect insights analyze and direct recommendations

Excellent knowledge of Facebook Twitter LinkedIn Instagram Quora and digital marketing best practices and changing technology; experience in creating and publishing various content types ad formats and video

Micro-writing and editing skills using insights and demographics

Direct experience in working with audience personas to plan a strategy to connect with diverse audiences

Experience in developing marketing KPIs creating pixels and tracking URLs for Google Analytics and work across teams to coordinate as part of campaign development

Understanding of web design concepts UX and landing page requirements for marketing campaign fulfillment

Advanced knowledge of web writing tactics and SEO

Whats our culture like

Were kind of like one big (or small depending on where youre from) family. We like to work hard and have fun. Were serious about getting it right and have a lot of laughs along the way. Accountability is huge for us because the buck stops here. We dont make excuses. Were persistent and persuasive thrive on strategy and always striving for greatness is the name of our game.

Benefits

• Highly Competitive Salary
• Health Insurance & Dental Benefits with Company Match
• 401k with Company Match
• Open Environment Family Focused
• Flexible Work Environment
• Generous Paid Time Off
• Downtown Boise Office
• Brand New World-class Gym (In-House)
• Personal Training (In-House)
• Paid Downtown Parking
• Kombucha on Tap
• Team Building Events

Skills

• Search Engine Optimization (SEO)
• Digital Marketing
• Marketing
• Communication
• Google Analytics
• Sales
• Advertising