Marketing Senior Manager, Peer-to-peer (Remote)

HOW MIGHT YOU DEFY IMAGINATION

If you feel like youre part of something bigger its because you are. At Amgen our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching manufacturing and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of.

What you will do

As a key member of the Brand Team the Senior Marketing Manager Peer-to-peer will support the HCP Lead in translating brand strategy customer insights thought leader perspectives and field feedback into a robust peer-to-peer engagement strategy for TAVNEOS. In a rare disease market where clinical confidence disease-state understanding and evolving data are essential this role will help strengthen HCP education and reinforce the role of TAVNEOS as an important treatment option for appropriate patients.

This individual will serve as the day-to-day strategic and operational lead for P2P initiatives including speaker programs congress execution product theaters advisory boards speaker training and related field support materials. The role will help shape elevated P2P engagement approaches activate thought leader expertise and partner cross-functionally to ensure initiatives are aligned compliant insight-driven scalable and connected to TAVNEOS brand priorities.

The ideal candidate is eager curious courageous and collaborative with a strong desire to help patients engage health care practitioners and deliver value in an area with significant unmet need.

This individual will live up to their highest potential by continuously demonstrating Amgen values and always striving toward the mission To Serve Patients.

Key responsibilities:

• Support the HCP Lead in translating brand strategy customer insights thought leader perspectives and field input into peer-to-peer strategic priorities engagement plans and executional roadmaps.
• Help develop and quarterback a robust TAVNEOS peer-to-peer engagement strategy that integrates speaker programs advisory boards congress engagement thought leader insights field pull-through and cross-channel coordination.
• Serve as the day-to-day strategic and operational lead for assigned P2P initiatives ensuring programs are insight-driven strategically linked to brand priorities and executed with clear objectives ownership timelines and performance measures.
• Lead assigned P2P initiatives from strategy through execution by establishing clear objectives timelines ownership deliverables cross-functional review milestones decision points and performance measures.
• Lead highly cross-functional P2P workstreams across Brand TLLs Sales Medical Affairs Marketing Operations agency and other enterprise partners to align strategy roles timelines deliverables and decision points.
• Build compliant and productive working relationships with speakers faculty and influential HCP stakeholders to support high-quality peer-to-peer education gather marketplace perspective and advance broader brand objectives.
• Partner with TLLs Medical Affairs Marketing Operations Compliance and agency partners to identify engage onboard contract train and support appropriate thought leaders and faculty for advisory boards P2P education speaker programs congress activities and other strategic initiatives.
• Steward speaker program content and peer-to-peer promotional assets ensuring alignment with the approved HCP message platform brand strategy scientific narrative customer behavioral objectives and new/elevated P2P engagement approaches.
• Support congress strategy and execution in partnership with the HCP Lead and cross-functional partners including product theaters speaker engagement promotional opportunities field support needs and integration with broader thought leader engagement priorities.
• Measure track and analyze peer-to-peer program performance thought leader feedback customer engagement speaker effectiveness target participation and relevant KPIs; synthesize findings into recommendations that improve impact content engagement strategy and execution quality.
• Lead peer-to-peer and congress-related materials through MAC review and manage day-to-day agency/vendor workstreams SOWs/POs contracting workflows timelines budget inputs risk mitigation and executional follow-through.
• Monitor the evolving AAV treatment landscape customer feedback competitor activity scientific trends and P2P best practices to recommend new engagement approaches content opportunities and strategic refinements.
• Leverage enterprise-approved AI tools and new ways of working to improve efficiency accelerate insight synthesis support content development and strengthen execution of peer-to-peer and HCP promotional initiatives in a compliant and responsible manner.
• Identify test-and-learn opportunities that advance thought leader engagement speaker program effectiveness congress impact customer education and integration with the broader HCP promotional ecosystem.

Competencies:

• Market Disease Customer Product & Thought Leader Acumen: Quickly builds fluency in the marketplace disease state customer segments patient types product profile competitive dynamics thought leader ecosystem and field realities to support effective P2P strategy and execution.
• P2P Strategy & Insight Translation: Synthesizes thought leader perspectives field feedback customer insights market research program performance and competitive dynamics to identify educational needs recommend engagement strategies and strengthen P2P impact.
• Peer-to-Peer Content & Engagement Strategy: Translates brand strategy scientific data customer barriers and thought leader insights into clear compliant and strategically aligned speaker content advisory board topics congress opportunities and P2P engagement plans.
• Matrix Leadership: Leads highly cross-functional P2P workstreams across Brand HCP Promotions Omnichannel TLLs Sales Training Medical Affairs Marketing Operations Compliance Legal/Regulatory agency partners and enterprise partners to align strategy roles timelines deliverables and decisions.
• Field and Enterprise Partner Enablement: Partners with Sales Training field leadership TLLs and enterprise partners to support field readiness scalable ways of working and effective pull-through of P2P engagement priorities.
• Strategic Execution Measurement & Operational Excellence: Leads P2P initiatives from strategy through execution by establishing clear objectives timelines ownership deliverables performance measures risk mitigation plans and optimization recommendations.
• AI Adoption & Continuous Improvement: Demonstrates curiosity and openness to adopting enterprise-approved AI tools automation and new ways of working to improve insight synthesis content development project management and execution quality while maintaining appropriate compliance privacy and human oversight.

Basic Qualifications:

• Doctorate degree and 2 years of marketing experience preferably in the biotech/pharma or health care space Or
• Masters degree and 4 years of marketing experience preferably in the biotech/pharma or health care space Or
• Bachelors degree and 6 years of marketing experience preferably in the biotech/pharma or health care space

Preferred Qualifications:

• Eager and curious marketer with a strong desire to build peer-to-peer thought leader engagement and HCP promotional capabilities.
• Experience leading cross-functional initiatives from strategy through execution including aligning objectives roles timelines deliverables decision points and performance measures.
• Ability to translate clinical data customer insights and field feedback into clear compliant and actionable HCP content.
• Ability to think strategically about peer-to-peer engagement and recommend new approaches that strengthen thought leader advocacy customer education field pull-through and integration across the HCP promotional ecosystem.
• Strong collaboration skills and ability to partner across Marketing HCP Promotions Omnichannel Sales Sales Training Medical Affairs Legal Regulatory Compliance CD&A/BAI Value & Access TLLs agency teams and enterprise partners.
• Comfort engaging with field teams TLLs and enterprise partners to understand customer needs improve P2P execution and support scalable ways of working.
• Understanding of how personal promotion peer-to-peer and omnichannel tactics work together to support a cohesive HCP customer experience.
• Strong written and verbal communication skills including ability to simplify complex information and tailor communication to different audiences.
• Customer-first mindset with focus on serving patients and supporting high-quality HCP engagement.
• Comfortable operating in a matrixed environment with evolving priorities feedback and ambiguity.
• Experience with speaker bureau operations congress execution advisory boards omnichannel peer-to-peer or specialty/rare disease marketing is a plus but not required.

What you can expect of us

As we work to develop treatments that take care of others so we work to care for our teammates professional and personal growth and well-being.

Clear and disciplined strategic vision for the future that leverages superior-quality products operational excellence and top-shelf-talent.

Diverse and inclusive community of belonging where teammates are empowered to bring ideas to the table and act.

In addition to the base salary Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents financial plans with opportunities to save towards retirement or other goals work/life balance and career development opportunities including:

• Comprehensive employee benefits package including a Retirement and Savings Plan with generous company contributions group medical dental and vision coverage life and disability insurance and flexible spending accounts.
• A discretionary annual bonus program or for field sales representatives a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models including remote work arrangements where possible

Apply now

for a career that defies imagination

Objects in your future are closer than they appear. Join us.

Application deadline

Amgens application deadline for this position is on 10/6 and we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Amgen is an Equal Opportunity employer and will consider you without regard to your race color religion sex sexual orientation gender identity national origin protected veteran status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Salary Range