Marketing Manager
Salt Lake, UT - USA
Department:
Job Summary
About CAI Software
CAI Software builds purpose-built solutions that help manufacturers processors and distributors accelerate performance. Our mission is to enable manufacturers to transform performance through a connected AI-assisted ecosystem that delivers visibility control and continuous improvement. We bring the deep operational expertise and enterprise infrastructure to be a true long-term performance partner.
With 6200 active customers worldwide and a market-leading position in every vertical we serve CAI combines 45 years of industry expertise with modern AI-driven execution - helping businesses move faster operate smarter and perform at their peak. We work across 15 industries and 10 countries guided by three values built into our name: Candor Accountability and Impact.
CAI Business Units and the Markets We Serve
CAI Software is organized into three business units: Graphic Communications Process Manufacturing and Discrete Manufacturing - aligned to the industries we serve. This structure keeps our teams close to customer needs while operating with the scale and support of a global software company.
Graphic Communications
This role is part of our Graphic Communications business unit which serves the global print and packaging industry with ERP and production software designed for commercial printers packaging manufacturers promotional and transactional print providers sign and display manufacturers and in-plant operations. Our solutions accelerate performance by improving operational visibility production efficiency and profitability in complex high-volume environments.
About the Role
CAI Software is seeking a strategic and results-drivenMarketing Managerto drive awareness adoption and revenue growth for our industry-leadingGraphic Communications Suitesand workflow automation solutions. This role is critical in ensuring that ourleading Print productivity and management software solutions are effectively positioned in the market.
As part of the Marketing team you will develop compelling product messaging execute go-to-market strategies and support sales enablement efforts to ensure our solutions help customersautomate workflows reduce waste and improve profitabilityin the print industry.
You will collaborate closely withproduct management sales and customer successto translate technical capabilities into clear value-driven marketing initiatives. Your expertise will help differentiateCAI Softwares Graphic Communications modular and scalable solutionsfrom competitors and drive demand among commercial packaging and specialty print businesses.
What Youll Do
- Go-to-Market Strategy Develop and execute product positioning messaging and launch strategies forGraphic Communications Print Productivity Suites and integrated workflow solutions.
- Sales Enablement Create battle cards presentations and training materials to equip the sales team with compelling narratives about our solutions benefits.
- Market Research Analyze customer needs competitive trends and industry insights to refine marketing strategies.
- Content Development Develop thought leadership content including whitepapers blogs case studies and demo videos that highlight how Graphic Communications solutions optimize print operations.
- Demand Generation Collaborate with the marketing team to drive lead generation for core MIS platforms and productivity solutions.
- Customer Journey Optimization Align marketing efforts with the print buyers journey ensuring Graphic Communications messaging is effective from awareness to conversion.
- Cross-Functional Collaboration Work closely withproduct management sales and the channel teamto align marketing initiatives with business goals.
- Channel Partner Marketing Support Develop co-marketing initiatives promotional materials and enablement programs to help channel partners successfully market and sellCAI Softwares Graphic Communications solutions.
- Performance Tracking Measure and analyze campaign effectiveness making data-driven recommendations for continuous improvement.
What Were Looking For
- 4 years of experience in B2B SaaS product marketing or print industry technology
- Bachelors degree in Marketing Business Communications or equivalent work experience
- Knowledge ofPrinting MIS web-to-print workflow automation and AI-driven technology and productivity tools a bonus
- Strong storytelling skills with the ability to translate complex solutions into customer benefits
- Experience with CRM and marketing automation tools such asSalesforce HubSpot and Google Analytics
- Excellent written and verbal communication skills
- Self-starter with a results-oriented mindset and ability to manage multiple projects in a fast-paced environment
- Remote role with minimal travel as required
Why Join CAI
At CAI we are building something that matters. With 6200 customers across 15 industries and active investment in AI-driven performance tools we are positioned to define what the next generation of manufacturing software looks like and we are building the team to lead that work.
Our four pillars define how we deliver for customers and how we work:
- Built to Fit - Fits how your business runs so performance comes standard
- Built to Expedite - Speeds time to performance without heavy lifts or delays.
- Built to Deliver - AI turns action and insights into measurable performance.
- Built to Scale - Sustains and scales performance without disruption.
CAI Software is an EEO/Veterans/Disabled employer.
Equal Employment Opportunity
CAI Softwareis an Equal Opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race color national origin age sex (including pregnancy sexual orientation and gender identity or expression) religion disability genetic information marital status veteran status or any other basis protected by local state or federal law.
Disability Accommodation
CAI Softwareendeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use the online application process and need an alternative method for applying please contact us at or send an e-mail with your specific accommodation request.
Work Authorization
Applicants must be authorized to work in the United States. CAI Software does not unlawfully discriminate on the basis of citizenship or immigration status in accordance with theImmigration Reform and Control Act of 1986 (IRCA).
Pay Transparency Nondiscrimination
CAI Softwarewill not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c).
Compensation
The compensation range reflects the Companys good faith belief at the time of posting. Individual base pay depends on various factors including primary work location complexity and responsibility of the role job duties and requirements and relevant experience knowledge skills and education. Base pay ranges are reviewed and typically updated each year and offers are made within the applicable range at the time of hire. Certain roles are eligible for additional rewards including discretionary merit increases bonus and/or stock and certain roles are eligible to earn sales variable compensation incentives under the terms of the applicable plan.
Required Experience:
Manager