Marketing Manager (Growth, Brand & Creative)

Campaign Strategy Paid Ads Email/SMS Web & Creative Direction

Location: Pullman WAPosition: Full-time

Cherie Amour is seeking a results-driven Marketing Manager to lead brand growth campaign execution and overall marketing performance.

This is not a coordinator or social media-only role. You will own marketing outcomes-building and executing campaigns across paid ads email/SMS web and content while ensuring everything is visually elevated on-brand and conversion-focused.

We are looking for someone who can think strategically execute creatively and drive measurable results.

Campaign Strategy & Execution

• Plan execute and optimize multi-channel campaigns across email SMS paid ads social and web.
• Build and manage structured promotional calendars aligned with revenue goals and key business initiatives.
• Own campaigns end-to-end: concept execution performance tracking and optimization.

Paid Media & Growth

• Manage and optimize paid advertising campaigns (Meta Google or similar platforms).
• Allocate budgets test creative and audiences and improve performance over time.
• Drive measurable growth in leads bookings and revenue.

Creative Direction Copy & Design

• Write clear compelling on-brand copy for email campaigns ads landing pages and web content.
• Create or oversee visually cohesive marketing assets with a strong attention to design and detail.
• Ensure all marketing outputs-emails landing pages ads and digital content-are polished elevated and aligned with brand standards.
• Execute within tools like Canva or Adobe when needed to bring campaigns to life.

Email SMS & Lifecycle Marketing

• Own email and SMS strategy including segmentation automation and campaign planning.
• Build and optimize flows promotions and retention efforts.
• Continuously improve engagement conversion and client lifetime value.

Website & Conversion Optimization

• Manage and improve website performance user experience and conversion rates.
• Develop landing pages and funnels that drive bookings and sales.
• Identify friction points and implement improvements based on data.

Analytics & Competitive Analysis

• Track and analyze performance across all marketing channels.
• Use data to make informed decisions and continuously improve results.
• Conduct competitive analysis to identify opportunities and strengthen positioning.

• Have experience owning marketing performance not just executing tasks.
• Are confident managing campaigns budgets and measurable outcomes.
• Have a strong eye for design and can identify what feels elevated cohesive and on-brand.
• Are comfortable writing copy that is both engaging and conversion-focused.
• Understand how paid ads email/SMS web and content work together.
• Are proactive organized and able to manage multiple campaigns simultaneously.
• Thrive in a fast-paced results-driven environment.

• 3 years of experience in marketing growth or campaign management.
• Experience managing paid advertising campaigns (Meta Google or similar).
• Strong copywriting skills across email web and ad creative.
• Demonstrated ability to create or direct high-quality visually cohesive marketing assets.
• Experience with email/SMS platforms (Klaviyo preferred).
• Experience with website management landing pages or conversion optimization (WordPress preferred).
• Strong analytical skills and ability to translate data into action.
• Proficiency in design tools (Canva Adobe Creative Suite or similar).
• Strong organizational and project management skills.

• Background in branding creative direction or content strategy.
• Experience in a direct-to-consumer service-based or luxury brand environment.
• Familiarity with CRM systems and marketing automation tools.

• Competitive salary (based on experience)
• Performance-based bonuses tied to marketing results
• Medical dental vision life LTD and 401(k)
• Paid vacation and sick leave
• Ongoing training and development
• Opportunity to take ownership of marketing in a growing company

Cherie Amour creates high-end confidence-focused photography experiences. Our clients invest in more than images-they invest in an experience that helps them reconnect with confidence and a stronger sense of self.

Marketing plays a critical role in shaping that journey-from first impression to final conversion.

Submit your resume along with examples of your work.

Required Experience:

Manager