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Marketing Data Analyst

MIT

Job Location:

Cambridge, MA - USA

Monthly Salary: Not provided by the employer

Posted: 2 August 2026 (5 days ago)

Application Deadline: 30 October 2026

Vacancies: 1 Vacancy

Job Summary

Posting Description

MARKETING DATA ANALYST MIT Open Learning to drive marketing performance analysis and conversion optimization across the department; work with Marketing and Content teams to develop and maintain a measurement framework across the marketing and conversion funnel from content discovery through course purchase; evolve and mature the KPI measurement framework in collaboration with Marketing leadership to help guide strategy across Open Learning; work across multiple marketing data sources (e.g. Hubspot GoogleAnalytics social channels PostHog enrollment data etc) to assemble a rich and connected view of performance; implement and manage custom event tracking across web and product analytics platforms to ensure marketing questions can be answered with accurate data; build and maintain dashboards (Tableau preferred) that give Marketing Content and Course teams visibility into performance; design reports that surface the most important indicators clearly and accessibly supporting both day-to-day execution and leadership review; and to build attribution models that tracks how organic content (blogs podcasts topic pages) drives traffic through the funnel toward both free and paid offerings.

The full Job Description is available here:

Job Requirements

REQUIRED: Bachelors degree in related field with research methods and statistical analysis; a minimum of seven years of experience conducting data analyses including collecting cleaning analyzing evaluating and synthesizing complex and large datasets from various sources and producing effective well-organized reports.

Works in person on the MIT campus in Cambridge MA a minimum of two days a week.

7/31/2026

Required Experience:

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