Marketing Copywriter

Backcountry is looking for a Marketing Copywriter to create compelling copy that inspires customers to get outside and drives business results across Backcountry Competitive Cyclist Steep & Cheap and our other brands. As Marketing Copywriter you will write messaging across major marketing channels ensuring each brands unique voice stays consistent while adapting your writing to different audiences campaigns and customer journeys.

Beyond writing you will be part of a team thoughtfully adopting AI in editorial workflowsusing prompt libraries and approved tools contributing ideas for improving processes and helping the team work faster without sacrificing creativity accuracy or brand voice. Success means consistently delivering polished on-brand copy on deadline.

This is a lean team. You will own a lot move fast and make decisions with full end-to-end responsibility.

• Write compelling high-performing marketing copy across email SMS paid social display landing pages site merchandising and other customer touchpoints for Backcountry and Competitive Cyclist.
• Adapt messaging to each brands distinct voice and audiencefrom Backcountrys outdoor enthusiasts to Competitive Cyclists performance-driven riderswhile tailoring copy for each marketing channel.
• Uphold brand voice tone and editorial standards across campaign marketing following established style guidelines and flagging inconsistencies or gaps to the Managing Editor.
• Optimize copy using customer insights SEO best practices A/B test results and conversion data to continually improve campaign performance and engagement.
• Use AI tools as part of your daily writing workflow following the teams prompt libraries best practices and quality standards to work faster without sacrificing creativity or brand integrity.
• Contribute ideas as the team tests new AI tools and workflows sharing what works to produce better work faster.
• Participate in peer copy reviews giving and receiving thoughtful feedback that strengthens quality consistency and the teams overall craft.
• Partner closely with Merchandising Creative Marketing eCommerce and SEO teams to deliver cohesive campaigns communicate timelines clearly and proactively identify risks before launch.
• Balance speed with editorial excellence delivering polished accurate copy under tight deadlines while maintaining exceptional attention to detail.

• 2 years of professional copywriting or editorial experience preferably in ecommerce retail or consumer marketing.
• Exceptional writing editing and proofreading skills with a demonstrated ability to adapt tone across brands and channels.
• Experience writing high-performing marketing copy across email digital marketing web and paid media.
• Experience using generative AI tools (such as ChatGPT Claude Gemini or similar) in writing workflows paired with strong editorial judgment and quality control.
• Willingness to learn and follow established AI prompts workflows and documentation used in content production.
• Working knowledge of SEO conversion copywriting and performance-driven marketing best practices.
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines consistently.
• Collaborative mindset with experience partnering across creative marketing merchandising and ecommerce teams.

• Bike riding and cycling-specific writing experience.

The people who do best here are builders. They take ownership move fast and want to see the direct impact of their work.

• Cross-Functional Impact: Shape how Backcountry and Competitive Cyclist show up across campaigns channels and customer touchpoints working closely with merchandising creative marketing and ecommerce teams.
• Skill Building: Get hands-on experience as AI transforms editorial workflows testing new tools and ideas alongside the team while growing your craft with support from senior teammates.
• Own Your Work: Write close to the business with access to performance insights that show what resonates converts and deserves another iteration.
• Competitive Benefits: Paid time off policies 401(k) match medical/dental/vision and a variety of supplemental policies and employee discounts across our portfolio of brands.

1. Recruiter Screen - A 30-minute conversation with our recruiting team to align on the role your background and what you are looking for.
2. Hiring Manager Interview - Conversation with the Managing Editor focused on your writing approach brand voice adaptability and experience with AI-assisted workflows.
3. In-Person Interview - Wed like to meet you at our Cottonwood Heights office. Details and logistics will be arranged with your recruiter.
4. Reference Checks - Conducted in parallel with the final stages where possible.
5. Offer - We move quickly for the right candidate.

Interview process is subject to change. Any updates will be communicated promptly and clearly.

• Part of our interview process is a mandatory in-person interview with someone on our team prior to an offer. Candidates that are unwilling or unable to meet for an in-person interview will be removed from consideration immediately.