Marketing Consultant

Are you a marketer who likes building the strategy and getting your hands dirty bringing it to life Were looking for a Marketing Consultant who can turn business goals into practical marketing plans make recommendations backed by data and confidently guide clients through the why behind the strategy.

This isnt a role where youll focus on just one channel. Youll work across audiences channels budgets measurement brand positioning and member journeys while partnering directly with credit union clients and our internal teams.

What Youll Do

• Build strategic marketing plans that connect client business goals to target audiences channel mix budgets timelines and measurable outcomes.
• Establish KPIs and measurement strategies before campaigns launch and use results to continuously improve recommendations.
• Develop recommendations across paid owned and earned marketing channels.
• Participate in client discovery planning and performance conversations alongside Account Executives.
• Present recommendations to clients explain your reasoning and confidently respond to questions and differing viewpoints.
• Analyze campaign and channel performance and turn the results into actionable recommendations.
• Stay hands-on with marketing execution particularly when strategy and implementation overlap.
• Support brand positioning messaging audience personas and member journey and lifecycle mapping.
• Write marketing portions of proposals and collaborate with internal teams to ensure proposed work can be successfully delivered.
• Manage multiple client priorities deadlines documentation and deliverables.
• Participate in quality reviews and provide constructive feedback on client work.
• Collaborate with specialists analytics operations and account teams to create cohesive recommendations.
• Support onboarding cross-training and knowledge sharing across the team.
• Step in where needed and help solve problems as the team and business continue to grow.

What Were Looking For

• Approximately 25 years of marketing strategy and hands-on marketing experience.
• Experience building marketing plans that connect business goals audiences channels budgets and measurement.
• Strong experience in at least one core marketing channel such as email/lifecycle marketing paid media or paid search with enough broader knowledge to plan across multiple channels.
• Understanding of marketing analytics KPIs attribution and campaign performance.
• Experience with brand positioning messaging personas customer/member journeys or lifecycle marketing.
• Ability to work within a defined budget prioritize investments and explain marketing tradeoffs.
• Strong client-facing presentation and written communication skills.
• Ability to manage multiple clients or projects while meeting deadlines and raising concerns early.
• Comfortable collaborating with specialists and turning different perspectives into a clear recommendation.
• Ability to handle confidential client employee and business information appropriately.
• Proficiency with Outlook Word Excel and PowerPoint.
• Credit union banking financial services or other regulated-industry experience is a plus but not required.
• Bachelors degree in marketing communications business or a related field is preferred; equivalent professional experience is equally valued.

Why Xtend

At Xtend youll be part of a team that helps credit unions serve their members more effectively. We offer opportunities to learn grow and expand your expertise while working in a collaborative environment where your contributions make a real difference. If youre looking for a career where you can use your accounting knowledge strengthen your technical skills and support organizations that serve communities across the country wed love to hear from you.

Why Xtend

At Xtend youll be part of a team that helps credit unions serve their members more effectively. We offer opportunities to learn grow and expand your expertise while working in a collaborative environment where your contributions make a real difference. If youre looking for a career where you can use your accounting knowledge strengthen your technical skills and support organizations that serve communities across the country wed love to hear from you.

WORK ENVIRONMENT & PHYSICAL ACTIVITIES

Xtend operates in a professional office building setting. Some job assignments at Xtend are primarily conducted within the office building(s) while others have moderate to extensive travel responsibilities as described in the Job Functions and/or Job Qualifications section(s) above. Xtend is committed to working with its employees to reasonably accommodate them with the physical aspects of the position.

Notice

This job description is not intended to be nor should be construed as a contract for employment. Xtend makes no guarantee of permanent employment. This job description is to be used as a guideline to give the employee an understanding of what Xtend has defined this position to be. Xtend will make reasonable accommodations for the known physical or mental disabilities of qualified applicants unless to do so would cause an undue hardship. Disabled individuals who feel accommodation is needed to perform their job or the job for which they have applied must notify Xtend in writing of the need for reasonable accommodation within 180 days after the date the individual knew or reasonably should have known that an accommodation was needed. Xtend thereafter will make all reasonable accommodations unless to do so would pose an undue hardship. Xtend is willing to accommodate disabilities to the extent a financial service organization can without impacting financial control or member service. Xtend is an Equal Opportunity Employer.