Marketing Campaign Analyst

Agency:

Job Function:

Job Subfunction:

Job Description:

• Design create and execute complex multi-channel campaigns using campaign management tools. Validates counts from a marketing perspective versus what is reasonable.
• Serve as primary point-of-contact for problem escalation and resolution for campaigns.
• Ensure campaign turnaround times are tracked against SLAs and campaign data is communicated internally. Partner with with account teams to communicate and manage client expectations.
• Be a subject matter expert on clients data sources and become intimately familiar with database email and preference data including understanding key business rules that drive campaign and reporting outputs.
• Monitor quality control on campaign deliverables prior to client distribution. Ensures the client team is following quality control procedures as applicable.
• Lead troubleshooting of campaign count issues questions and research.
• Self-directed analyst. Effectively utilize programming tools and applications with primary expertise in SFMC.

• Bachelors Degree in Computer Science or other technology subject or equivalent industry experience.
• 2 years technical experience in a marketing operations role preferably planning and executing marketing campaigns.
• Strong SQL experience and knowledge of campaign processes.
• Hands on expertise with campaign management tools (ex: SalesForce Marketing Cloud (SFMC) Adobe Campaign)
• Familiarity with best practices for email marketing.

• Consultative approach to campaign planning and execution making recommendations to the client to deliver increased value of marketing operations.
• Experience with and understanding of CRM direct mail and email campaigns dynamic content experience a plus
• Knowledge of relational marketing Database structures
• Ability to solve problems by applying analytical reasoning.

• Overtime as necessary
• Travel as necessary

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.