Marketing Business Development Representative

Job Profile Summary

The MarketingBusinessDevelopment Representative (MBDR)is responsible forconverting marketing-driven demand and outbound prospecting efforts into qualified sales meetings. This role bridges Marketing and Sales by engaging prospects through cold calling and campaign follow-upvalidatinginterest and scheduling high-quality appointments that drive pipeline creation.

Key Responsibilities

Outbound Prospecting

• Execute high-volume outbound calling (50100 dials/day) across target accounts

• Follow structured outreach cadences across phone email and voicemail

• Engage decision-makers and introduce relevant solutions

• Partner with regional marketerson event pre-calls and post-event qualification

Marketing Lead Conversion

• Rapidly follow up on inbound and campaign-generated leads

• Leverage intent signals campaign context and messaging to personalize outreach

• Convert Marketing Qualified Leads (MQLs) into SalesWorkingLeads (SWLs)

Appointment Setting

• Conduct high-level qualification (need role timing fit)

• Ensure strong handoff toinside or frontlinesales with documented context

Pipeline Development

• Build a pipeline ofnew customers

• Nurture prospects through persistent multi-touch follow-up

• Support campaign performance and pipeline conversion goals

CRM & Data Discipline

• Log all activity and outcomes in Salesforce

• Maintainaccuratelead/contact data and status updatesthrough handoff

• Track performance against defined KPIs and SLAs

Cross-Functional Collaboration

• Partner with Marketing on lead quality and campaign feedback

• Alignwith Sales on target accounts and meeting expectations

Required Qualifications

• High school diploma or equivalent (Bachelorspreferred)

• 03 years in sales customer service call center or similar role

• Strong verbal communication and phone presence

• Ability to work in adisciplinedhigh-activitymetrics-driven environmentandmaintaina high levelof organization

• IT and data management knowledge

Preferred Qualifications

• Experience in cold calling SDR MDR or inside sales roles

• Familiarity with Salesforce or similar CRM

• Exposure to B2B sales and marketing environments

Core Competencies

• Cold Calling & Objection Handling

• Communication & Persuasion

• Time Management & Execution Discipline

• Resilience & Coachability

• Basic Sales Qualification

HIRING HOURLY RANGE: $21.00-28.00 (Hourly rate to be determined by the education experienceknowledge skills and abilities of the applicant internal equity and alignment with marketdata.) This position includes a competitive benefits package. The posted salary range reflectsthe target compensation for this role. However we recognize that exceptional candidatesmay bring unique skills and experiences that exceed the typical profile. If you believe yourbackground warrants consideration beyond the stated range we encourage you to apply. Tosupport an efficient and fair hiring process we may use technology assisted tools includingartificial intelligence (AI) to help identify and evaluate candidates. All hiring decisions areultimately made by human reviewers. For details please visit the About Us tab on theJohnson Controls Careers site at Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin age protected veteran status genetic information sexual orientation gender identity status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process please visit here.