Marketing and Communications Coordinator

DEPARTMENT: Marketing and Communications

POSITION: Marketing and Communications Coordinator

REPORTS TO: Associate Director of Marketing

CLASIFICATION: Annual full-time non-exempt

WORK SCHEDULE: Monday-Friday some nights and weekends required

SALARY & BENEFITS: $26.78 per hour; benefits eligible after 90 days

Position Overview

The Marketing and Communications Coordinator keeps Berkeley Reps marketing department organized and on schedule connecting the people vendors and deadlines behind every productions campaign. The Marketing and Communications Coordinator reports to the Associate Director of Marketing and manages departmental administration including invoices budget tracking meetings and shared inboxes. The position traffics ad materials to media vendors and partners writes copy for media partners and supports the printed show programs by gathering bios headshots credits and scheduling Positioning and Editorial meetings.

The Marketing and Communications Coordinator also provides hands-on support for show campaigns partnerships and audience surveys and coordinates Berkeley Reps social media presence. On content brand voice and tone the Marketing and Communications Coordinator works closely with and under the guidance of the Director of Marketing and Audience Services. This position also works closely with the Communications Manager who provides editorial guidance and proofing and with the annual Marketing Fellow who contributes to social media and campaign support.

Who We Are Looking For

We are looking for a highly organized dependable and curious early-career marketer who loves theatre. You can track a dozen deadlines without dropping one and you follow up until every item is in. You keep a departments details in order so your colleagues can focus on the big picture. You write clearly youre fluent in social media and you can put personality into a caption. Youre comfortable working with designers videographers vendors and colleagues across the organization. You want a hands-on role where youll learn how every part of a major regional theatres marketing comes together.

Essential Duties and Responsibilities

Departmental Administration

• Process vendor invoices ensuring timely payment and record entries in the departmental budget tracking sheet.
• Schedule and attend department meetings take detailed notes and distribute notes and action items promptly.
• Check shared departmental inboxes in Outlook and Gmail daily and make sure actionable messages are answered or forwarded to the right person.
• Traffic ad materials to media vendors and partners tracking specs and deadlines and write copy for media partners as needed.

Printed Program Support

• Solicit bios and headshots from each shows cast creative team and staff following up until every submission is in.
• Collect show credits from Production departments.
• Schedule Positioning and Editorial meetings with internal departments and external creative teams and distribute notes and action items promptly.
• Hand off collected materials to the Communications Manager who manages program production writing and proofing.
• Assist the Communications Manager with proofing and gathering approvals as needed.

Campaign and Show Support

• Work with the Director of Marketing and Audience Services and the Community Engagement and Partnerships Manager to identify solicit and contract social media influencers and outside partners for each show.
• Create an external media kit for each show with the Marketing Fellow and solicit cross-promotions from local theatre arts cultural and affinity organizations.
• Work with the Communications Manager to create pre- and post-show emails for each show. This includes building the post-show survey in SurveyMonkey and distributing survey dashboards to relevant stakeholders.
• Manage in-person distribution of flyers posters and collateral as needed including participation in the TBA Postcard Distribution Network.

Social Media Coordination

• Coordinate Berkeley Reps social media channels (currently Meta Facebook Instagram and Threads TikTok and LinkedIn) in collaboration with the annual Marketing Fellow under the guidance of the Director of Marketing and Audience Services on content brand voice and tone.
• Maintain the social media calendar in Asana aligned with production schedules campaigns and department priorities.
• Request brief track and review content assets from the Creative team and create some video and graphic content with Creatives guidance.
• Develop social copy with the Communications Manager.
• Get approval from the Director of Marketing and Audience Services or a designee before posting to Berkeley Reps main channels then schedule and post approved content.
• Reply to comments and messages and monitor channels for questions and feedback. Escalate sensitive negative or time-critical issues rather than responding on Berkeley Reps behalf.
• Report on social media performance using each platforms native analytics and Hootsuite identifying what resonates with audiences.

Other Responsibilities

• Actively participate in workshops and training including harassment prevention bystander intervention and antiracism equity diversity inclusion and access initiatives.
• Demonstrate a high degree of coachability and ability to integrate feedback into daily workflows and processes.
• Perform all other duties as assigned.

Required

• 13 years of experience in marketing communications administration or social media preferably in the arts or entertainment.
• Exceptional organizational and follow-through skills with the ability to manage calendars deadlines and many concurrent projects.
• Strong writing and proofreading skills with the ability to write engaging copy in a consistent brand voice.
• Working knowledge of Meta (Facebook Instagram and Threads) TikTok and LinkedIn including platform best practices and audience engagement.
• Ability to read social media analytics and report on what is and isnt working.
• Strong written and verbal communication skills with high emotional intelligence and cultural competency.
• Proficiency in Microsoft Office Suite.
• An appreciation for the arts.
• Commitment to antiracism equity diversity inclusion and access.

Preferred

• Experience with Asana or a similar project management tool.
• Experience with invoicing budget tracking or vendor coordination.
• Experience with Hootsuite or a similar social media scheduling and reporting tool.
• Experience working with designers videographers or other creative partners.
• Basic photo and video editing skills.
• Experience in performing arts cultural institutions or nonprofit marketing.

Application Procedure

Berkeley Rep is an equal opportunity employer and offers a full range of employee benefits including 85% employer-paid health and dental insurance optional vision FSA and 403(b) plans professional development support paid vacation sick leave and holidays.

Online submissions only. Please include a cover letter and résumé when you submit your application. Persons from diverse backgrounds are highly encouraged to apply.

Berkeley Rep will contact candidates of interest. Please no calls or faxes. Only complete submissions will be considered.