Manager, WW App Store Developer Marketing

Imagine what you could do here. At Apple new ideas have a way of becoming great products services and customer experiences very quickly. Bring passion and dedication to your job and theres no telling what you could App Store is the worlds safest and most vibrant app marketplace serving more 850M weekly visitors each week! Since the App Store launched in 2008 it has helped creators dreamers and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world. It has enabled countless new companies spawned new industries and created millions of jobs. A significant driver of the global economy the App Store facilitates over a $1 trillion in developer billings and sales annually rewarding developers and entrepreneurs for their hard work and creativity. And we believe were just getting started!nnThe App Store Marketing team is seeking an experienced leader to define and drive the strategic vision for App Store developer communications and B2B marketing. The Manager WW App Store Developer Marketing will accelerate growth by building and scaling two complementary functionsApp Store B2B Marketing and Developer Partner Marketingcrafting the narrative that communicates the value of the App Store to developers and developing co-marketing strategies with developer partners. To excel in this role you must be a passionate champion for developer success a strategic thinker and an exceptional problem solver with a deep understanding of the mobile app ecosystem and a proven track record building impactful B2B and partner marketing programs.n

As the Manager of our WW App Store Developer Marketing team you will lead a high-impact function that delivers value to developers and the App Store business through strategic communications and developer partner programs.

Lead the strategy execution and optimization of global developer marketing and communications programs across two functions: App Store B2B Marketing and Developer Partner up and scale the App Store B2B Marketing functiondefine the vision operating model process and hiring plan; establish a high-performing as the voice of the developer within App Store Marketing; develop audience segmentation personas and messaging frameworks that clearly articulate the App Stores and standardize co-marketing strategies with developer partners leading a team of Partner Marketers responsible for crafting plans and forming strong relationships with developersnStreamline and coordinate developer communications across touchpoints; centralize calendars playbooks and guardrails to ensure clarity consistency and closely with Product WW Developer Relations Business Management Analytics and Regional Marketing to align on roadmaps GTM plans and KPIs and performance measurement frameworks; apply test-and-learn approaches to optimize programs based on data-driven content and proof points tailored to developer segments (e.g. value narratives case studies creative campaign assets etc.)nIdentify new opportunities and channels to reach developers where they are; evolve the developer journey and propose new levers alongside existing owned resourcing budgets and external partners as program results and business impact to senior leadership.

10 years of marketing experience with a focus on B2B and/or developer audience marketing; 3 years leading teamsnDeep knowledge of the mobile app and developer ecosystem including monetization strategies and subscription success originating and delivering developer/B2B marketing programs end-to-endfrom strategy and messaging to execution and experience building co-marketing plans with partners and managing highstakeholder relationship-driven ability to influence and align stakeholders across Marketing Product and Business teams; thrives in collaborative environments and navigates ambiguity with in audience segmentation positioning and lifecycle communications for technical and non-technical analytical skills with experience defining KPIs measuring impact and optimizing based on insightsnExcellent communication and presentation skills with the ability to convey complex ideas clearly and persuasively.

Strategic thinker and problem solver who translates business goals and product roadmaps into actionable impactful using or implementing marketing technology automation analytics tools and AI tools to to streamline operations and improve with developer tools platforms and communities; ability to translate technical concepts into benefit-driven operating globally adapting programs to regional nuances in partnership with local building from scratchestablishing first-ever strategies processes GTM plans and measurement of the mobile payments ecosystem and its impact on app marketing strategies.