Manager, Social Media and Communications

Agency

Department

Important Immigration information:

A Presidential proclamation issued on September 19 2025 imposes a $100000 fee on new H-1B petitions filed after September 21 be advised that Texas A&M University will NOT pay this if you need immigration sponsorship for your employment we recommend that you consult with your private immigration counsel at your own expense to ascertain whether your current immigration status would make a potential offer of employment from Texas A&M University subject to this fee.

In addition on January 27 2026 Texas Governor Abbot issued a moratorium on the filing of any new H-1B unless approved by the Texas Workforce if you will now or in the future require sponsorship for employment visastatusthis moratorium may affect our ability to employ you should you be selected as the final candidate.

The salary isdeterminedin accordance withthe Universitys compensation structure and will becommensuratewith the candidates education and experience within the assigned salary range for this position.

Under the direction of the Executive Director of Marketing and Communications the Manager of Social Media and Communications leads Prairie View A&M Universitys social media and digital communications efforts. This position is responsible for developing and executing social media strategies; creating multimedia content; managing official university social media channels; engaging key audiences; and measuring performance to advance institutional priorities strengthen brand awareness and enhance the universitys reputation.

The Manager serves as the universitys lead social media strategist and content creator producing platform-specific content that includes written posts photography graphics short-form video reels stories and other digital media assets. The position develops and executes content strategies that increase audience engagement grow digital communities and elevate the visibility of the universitys programs people achievements and initiatives.

Working closely with the Associate Director of Web Services the Manager of Publication Services Media Relations staff Creative Services staff and campus partners this position ensures that university stories and messages are effectively adapted and distributed through social and digital channels. The Manager is responsible for maintaining a strong consistent and engaging presence across the universitys social media platforms while supporting broader marketing and communications objectives.

Responsibilities:

Social Media Strategy Content Creation & Channel Management

• Develop and execute the universitys comprehensive social media strategy.

• Manage official university social media channels and maintain a consistent brand presence across platforms.

• Create original content including written posts photography graphics short-form videos reels stories and other digital assets.

• Produce platform-specific content optimized for Instagram Facebook LinkedIn TikTok X YouTube and emerging platforms.

• Maintain social media editorial calendars and publishing schedules aligned with institutional priorities.

• Provide real-time content creation and coverage of university events initiatives announcements and major milestones.

• Create basic graphic design and video content using industry-standard and emerging creative tools.

• Utilize AI-assisted technologies and digital tools to improve content production and audience engagement.

Digital Communications & Campaign Management

• Develop and execute digital communications campaigns that support enrollment advancement fundraising student success university events and strategic initiatives.

• Collaborate with campus partners to identify opportunities for digital storytelling and audience engagement.

• Adapt institutional content and messages into engaging social-first formats.

• Support integrated marketing and communications campaigns through digital content creation and channel management.

• Coordinate digital communications efforts across multiple audiences and platforms.

Community Engagement & Reputation Management

• Monitor and manage engagement across university social media channels.

• Foster meaningful interaction with students prospective students alumni faculty staff donors parents and community stakeholders.

• Monitor audience sentiment and identify opportunities to strengthen engagement and brand advocacy.

• Coordinate responses to social media inquiries and collaborate with campus partners to address issues and concerns.

• Support crisis and emergency communications efforts through university social media platforms as needed.

Analytics & Performance Optimization

• Establish and monitor key performance indicators (KPIs) for social media and digital communications initiatives.

• Analyze engagement reach impressions audience growth referral traffic and campaign results.

• Prepare regular performance reports and recommendations for leadership.

• Use analytics and audience insights to optimize social content campaigns and engagement strategies.

Administration & Leadership

• Supervise student workers interns and other personnel assigned to social media functions.

• Manage content workflows project timelines and production schedules.

• Maintain social media policies procedures and best practices.

• Perform other duties as assigned.

Required Education & Experience:

• Bachelors degree

• Three years of related experience in digital marketing or social media.

Required Knowledge Skills & Abilities:

• Knowledge of word processing and spreadsheet applications

• Ability to multitask and work cooperatively with others.

• Effective written and verbal communication skills.

• Proficiency in content creation analytics interpretation and campaign management.

• Comprehensive understanding of top social media platforms.

• Familiarity with different types of social medial content.

Preferred Qualifications:

• Bachelors degree in marketing Communications Public Relations Journalism Digital Media or a related field.

• Three or more years of progressively responsible experience in digital marketing social media management or strategic communications preferably in higher education government nonprofit or similarly complex organizations.

• Demonstrated experience developing and executing multi-platform social media strategies that support organizational goals brand awareness audience engagement and reputation management.

• Advanced proficiency with content creation tools social media management platforms and analytics software with the ability to interpret data and translate insights into actionable strategies.

• Strong knowledge of current and emerging social media platforms trends algorithms and best practices including audience targeting and engagement techniques.

• Experience creating a variety of social media content including video photography graphics short-form and long-form written content and live event coverage.

• Proven ability to manage multiple projects simultaneously prioritize competing deadlines and adapt to a fast-paced environment.

• Excellent written verbal and interpersonal communication skills with the ability to tailor messaging to various audiences.

• Experience supervising student workers interns or professional staff and coordinating content across multiple departments or stakeholders.

Job Posting Close Date:

• 09/23/2026

Required Attachments:

Please attach all required documents listed belowin the attachment box labeled as either Resume/CV or Resume/Cover Letter on the application. Multiple attachments may be included in the Resume/CV or Resume/Cover Letter attachment box. Anyadditionalattachments provided outside of the required documents listed below are considered optional.

• Resume or Curriculum Vitae

• Cover Letter

Application Submission Guidelines:

All applicantsare required toapply via our Career Site on or before the closing dateindicatedon the job posting. Applicant inquiries received via email and websites such as IndeedHigherEdJobs etc. will not be considered unless the individual has applied to the available position viathePVAMUCareersite.

The required documents listed in the above Required Attachments section must be attached to the application prior to the job closing dateindicatedto ensure full consideration for the applicationsubmitted. Please contact the Office of Human Resource on or before the closing dateindicatedabove at or should you needassistancewith the online application process.

Background Check Requirements:

All positions are security-sensitive. Applicants are subject to a criminal history investigation and employment is contingent upon the institutions verification of credentials and/or other information required by the institutions procedures including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.