Manager, Sales Strategy – Liquid

Whats it like to work at Kinders Well theres a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that theres also plenty of hard work. Because we dont just like flavor were obsessed with it.

With over 100 products sold nationwide were now a top-five brand in multiple flavor categories at Costco Walmart Whole Foods and more. Were not your typical CPG company. Privately held and founder-led we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue we need more smart-and-scrappy flavor-obsessed people to come aboard. If youre looking for a place where you can see the real impact of your work... this is it!Every day youll be part of a journey to add flavor to millions of meals and lives.

The Sales Strategy Manager Condimentsshapes and drivesexecution of Kinders sales strategy including development of merchandising assortment pricing and shelving (MAPS) strategies and tacticsfor our sauce portfolio aligned with business and brandobjectives.

Reporting to the Director of Sales Strategy this highly collaborative individual contributor will partner closely with Innovation Brand Marketing Field Sales Category Management Revenue Growth Management Trade Finance Shopper Marketing Sales Operations and Supply Chain. TheSales StrategyManager will translate innovation and brand strategies into customer-ready plans including assortment pricing promotion merchandising and shelving recommendations.

The ideal candidate combines strategic thinking strong commercial judgment analytical capability and hands-on execution. They can turn complex information into a compelling selling story and create the tools and accountability needed to deliver successful launches across Grocery MassCluband Natural channels.

Base Business and Portfolio Strategy

• Develop the annual sales strategy for the portfolio including channel priorities distribution targets assortment architecture and the promotional calendar.
• Own MAPS strategy for the existing portfolio including assortment by channel and customer shelf and planogram priorities price pack architecture and promotional frameworks.
• Monitor base business performance across distribution velocity share and promotional efficiency and recommend corrective action where results trail plan.
• Support customer category reviews and Joint Business Plans with portfolio recommendations selling stories and data-backed assortment rationale.

Go-to-Market Strategy and Launch Planning

• Lead the development of go-to-market strategies for new products across Grocery ClubMassand Natural channels.
• Translate those strategies into clear merchandising assortment pricing promotion and shelving (MAPS) recommendations at the customer level.
• Define launchobjectives priority customers and channels distribution goals SKU priorities merchandising expectations promotional support and key performance indicators.
• Develop scalable launchtoolkitsthat provide Field Sales and broker teams with clear guidance while allowing forappropriate customer-levelcustomization.
• Partner with Field Sales to integratecategory growthpriorities into customer strategies account plans category reviews and Joint Business Plans.
• Identifycommercial risks customer objections and execution barriers early and coordinate cross-functional solutions beforelaunch.

Customer Selling Strategy and Commercial Tools

• Develop compelling insight-led selling stories that clearly communicate theconsumerneed category opportunity product differentiation and value to the retailer.
• Create customer-ready materials including selling presentations assortment recommendations pricing architecture merchandising guidance promotional recommendations andtrade promotionalsupport.
• Use syndicated retailer shopper and competitive data to strengthen customer presentations and support distribution and merchandisingobjectives.
• Equip Field Sales and broker partners with the knowledge tools samples and responses needed to sell new products effectively.
• Clearly communicate strategicobjectives SKU priorities launch timing and execution standards tofieldsalesand brokerteams.

Pricing Promotion and Trade Strategy

• Partner with Revenue Growth Management Trade Finance Brand MarketingInnovationand Field Sales toestablishrecommended pricing promotional and trade strategies for innovation.
• Develop launch investment recommendations that balance distribution growth trial generation customer requirements brand health and profitability.
• Support the development of customer-level trade targets and promotional assumptions for new products.
• Ensure proposed customer programsremainaligned with approved pricing architecture trade guardrails financialobjectives and launch priorities.
• Evaluate customer-specific opportunities and recommend where Kinders should customize invest negotiate or decline.

Launch Execution and Performance Management

• Establish launch scorecards and reporting that measure distribution velocity merchandising promotional execution trade performance and other agreed-upon KPIs.
• Partner with Field Sales and Sales Operations to track customer commitments item setup authorization placement promotional plans and launch readiness.
• Lead regular launch reviews toidentifygaps resolve issues andmaintainaccountability across commercial teams.
• Conduct post-launch evaluations to assess results against the business case andidentifyopportunities tooptimizeor scale the launch.
• Translate launch learnings into clear recommendations for future portfoliodecisions andgo-to-market plans.

Position-Specific Capabilities

• Strong understanding of CPG commercialization and the requirements for successfully launching new products at retail.
• Ability to translate consumer category customer and financial insights into actionable commercial strategies.
• Working knowledge of MAPS revenue growth management trade promotion category management shopper marketing and customer planning.
• Strong analytical and problem-solving skills including the ability to develop and communicate business cases.
• Exceptional written and verbal communication skills with the ability to simplify complex information and build persuasive data-driven selling stories.
• Strong project leadership skills with the ability to manage multiple launches deadlines and cross-functional dependencies simultaneously.
• Ability to influence stakeholders and drive alignment without direct authority.
• Comfortoperatingin an entrepreneurial fast-changing environment where priorities and information may evolve quickly.
• Experience using syndicated data such asCircana/IRINielsenIQ or SPINS; experiencewith retailer-specific data platforms is also preferred.

Education / Experience:

• Bachelorsdegreerequired.
• Four to six years of experience in Sales Strategy Commercialization Trade Marketing Customer Marketing Category Management Sales Planning or a related CPG function.
• Demonstrated experience developing or executing go-to-market plans for new products.
• Experience creating customer-facing selling materials and presenting strategic recommendations to commercial stakeholders.
• Experience developing sales forecasts launch assumptions pricing recommendations or projected trade-spend impacts.

Personal Characteristics

• Commercially minded business builder who takes ownership and delivers results.
• Consumer- and customer-focused with the ability to balance marketplace opportunities with Kinders broader business priorities.
• Strategic thinker who is equally comfortable working through executional details.
• Curious and analytical with a desire to understand what drives category and customer performance.
• Clear persuasive communicator who can build alignment across diverse stakeholders.
• Self-starter whoidentifiesneeds proposes solutions and creates momentum.
• Collaborative teammate who knows when to lead when to influence and when to support.
• Comfortable making thoughtful decisions with incomplete information.
• Growth-mindedleaderwhoenjoyslearning sharing knowledge and strengthening the capabilities of others.

The position will be based onsite in Walnut Creek CA. We strongly believe in the power of culture and community and have a hybrid work structure with 4 days in the office on a weekly basis to encourage collaboration and personal connections that will allow us to better serve our customers and consumer and to have more fun. Fridays are flex days with employees having the opportunity to choose to be either in the office or to work from home based on what makes most sense for them.

The expected starting salary range for this role is $135000- $155000 per year.The salary range posted for this role reflects the good-faith base pay rangeKindersreasonably expectsto offer at the time of posting and may vary based on the location of the role. Individual compensation within the posted range will bedeterminedbased on factors such as relevant education experience qualifications skills and business needs.

• No two days here are the same.
• We try to be good team members and good communicators but we dont live by hierarchy and structure everyone is a difference maker here.
• We make a lot of decisions in the face of incomplete information our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
• We believe our job is to take smart risk not to eliminate risk.
• We believe in growing our skills and becoming a better company with more managerial expertise but we are an entrepreneurial company at heart.
• We arent trying to be average we want to do exceptional things and we are willing to work hard to achieve them.

We offer a range of total rewards that may include paid time off 401k bonus / incentive eligibility equity grants competitive health benefits and other family-friendly benefits including parental leave. Kinders benefits vary based on eligibility and can be reviewed in more detail during the interview process.

We believe great culture starts with people. Were a people-first company built on connection collaboration and balance. Most of our work happens in the office to spark creativity and community but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

Kinders is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color ancestry national origin gender citizenship marital status religion age disability gender identity results of genetic testing veteran status as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law and you need any accommodation during the application process or to perform these job requirements please reach out to us at