Manager, Media Analytics

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Position Overview

Were seeking a Manager Media Analytics to lead predictive measurement of our media investments across channelsbuilding forward-looking models that anticipate performance uncover insights and fuel smarter faster decisions.

This role will join a growing Global Marketing Analytics Team transforming data into clear actions that optimize marketing performance and guide media social and creative strategies. The ideal Manager Media Analytics will thrive in SharkNinjas fast-moving culture balancing rigor with pragmatism and using predictive data not only to measure performance but to influence decisions and spark the next opportunity.

This position covers Manager-level roles across our AMER team (Needham MA HQ) aligned to the Shark and Ninja brands in the US Canada and MX/LatAm markets and our EMEA team (London UK) aligned to the UK France/Germany and other European markets.

Key Responsibilities

• Predictive Modeling: Build and maintain predictive and forecasting modelsspanning MMM attribution and incrementalityto anticipate media performance and guide allocation decisions before results are final.
• KPI Measurement: Own the metrics that matter ensuring media activity is measured against clear goals and forecasted with increasing precision over time and that agency partners are held accountable against these benchmarks through robust governance and performance management.
• Cross-Channel Optimization: Partner with internal teams and agencies to pivot strategies based on real-time insights and forward-looking model outputs.
• Audience and Creative Effectiveness: Partner with internal teams and agencies to analyze audience and creative effectiveness across SharkNinjas product categories leading with data-informed insights.
• Brand & Talent Evaluation: Monitor and report out on brand health and ambassador performance by analyzing consumer sentiment data ensuring celebrity investments align with SharkNinjas brand identity and drive measurable advertising lift.
• Signal Detection: Proactively identify signals anomalies or emerging patterns in media and market data to flag risks or opportunities before they escalate.
• Reporting & Dashboards: Build and maintain concise audience-appropriate dashboards that highlight whats working what isnt and where predictive models point next. Collaborate with Data & Engineering teams to maintain the integrity of the media analytics ecosystem where data quality is validated and dashboards provide accurate actionable insights.
• Insights to Action: Translate complex model-driven data into compelling stories that lead to concrete recommendations and immediate adjustments.
• Team & Stakeholder Partnership: Mentor junior analysts and partner closely with regional marketing brand performance and agency stakeholders to embed predictive thinking into day-to-day media decisions.

Attributes & Skills

• Bachelors or Masters degree in Marketing Data Science Statistics Economics or a related field.
• 6 years of experience in marketing analytics within a consumer-driven industry with direct experience building or applying predictive/forecasting models.
• Strong grasp of both digital performance channels and traditional media measurement.
• Commercially curious mindset that goes beyond the numbers to understand marketing effectiveness and commercial outcomes.
• Constantly asks so what and what should we do differently to influence better business decisions.
• Experience delivering analytics across emerging growth and mature markets with the ability to tailor measurement frameworks KPIs benchmarks and recommendations to reflect the different objectives and stages of market maturity.
• Hands-on experience with MMM attribution or incrementality methodologies.
• Familiarity with building in AI tools such as Claude.
• Experience collaborating with agencies and cross-functional teams to act on insights quickly.
• Ability to simplify complexity focusing on insights that drive business impact.
• Excellent communication and presentation skills to influence decision-makers at all levels.
• Comfortable operating in a fast-paced agile environment with shifting priorities.

Work Environment

This is a primarily on-site role based in Needham MA (HQ) with flexibility to work from home 1-2 days per week.