Manager, Media Analytics

About Team One:

Team One is Publicis Groupes fully integrated media digital and communications agency built to help premium brands thrive in a rapidly evolving world. Were known as the architects of aspiration helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences unmatched access and the agility to move at the speed of culture.

Were a team of 400 creators doers and difference-makers across six North American officesLos Angeles (our HQ) Dallas New York Chicago Atlanta and Boise. Together were proud partners to iconic brands including Lexus and the Lexus Dealer Association Marriott International The Ritz-Carlton Barclays The RealReal HKS Architects Metabo HPT KB Home Hewlett Packard Enterprise Moėt Hennessy Citi. and Cathay Pacific Airlines.

We take pride in our industry-shaping creativity connection and exceptional culture that have been recognized with honors like Fast Companys Best Workplaces for Innovators and Ad Ages Best Places to Work.

The Manager Media Analytics works closely with internal and external campaign stakeholders to ensure media campaigns are properly executed through an analytics lens and that meaningful reporting is produced to communicate measurable progress toward strategic objectives.

It is critical that the Manager Media Analytics builds strong collaborative relationships across the company demonstrates deep understanding of agency services media technology and provides best-in-class written and verbal communication skills. She/he must be organized detail-oriented curious and optimistic and with three primary responsibilities:

• Diagnose and solve operational breakdowns by understanding intersecting reporting brand safety and ad-serving platform functionality.
• Partner for continuous improvement with client and agency stakeholders to improve collective operations and deliverables against KPIs.
• Evolve measurement by staying current on platform capabilities and recommending new approaches and partners as appropriate.

• Execute project plans following approved objectives and timelines.
• Work closely with internal media teams to support a seamless transition from media planning campaign deployment and post-campaign report analytics.
• Enforce data governance procedures across media platforms databases and data visualization platforms.
• Maintain and update documentation for team processes measurement standards and operational workflows.
• Develop effective campaign measurement plans in conjunction with client data teams to achieve business objectives.
• Coordinate data collection across media analytics media strategy and ad operations for client MMM initiatives.
• Lead day-to-day escalation and troubleshooting for a team of Senior Analysts.
• Manage mentor and develop a Junior Analyst strengthening both soft skills and technical capabilities.
• Oversee and consult with AdOps execution of media tags and Digital Analytics implementation of site tags.
• Conduct market research stay updated on industry trends and provide internal and client POVs where applicable.
• Manage technology partner relationships to achieve optimal outcomes for client objectives
• Act as a resource to agency teams for data management tagging and platform management needs; escalate to leadership as necessary.
• Maintain end-to-end understanding of campaign deployment and analytics delivery processes across departments.
• Streamline ad tech workflows and remove redundancies.

• Minimum of a bachelors degree or equivalent (marketing business and/or communications)
• 5 years of experience doing marketing analytics at an agency building data-backed insights and recommendations optimizing processes and delivering best-in-class operational excellence
• Strong quantitative and qualitative skills with proven data interpretation abilities.
• Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
• Excellent problem-solving skills and the ability to work across functional areas.
• Excellent communication skills attention to detail attentive and knowledgeable about user interface issues and proficiency in quantitative data analysis.
• Excellent verbal and written communication skills including the ability to produce clear concise client-ready documents.
• Experience in ad-serving and web analytics tools (Google DFA Atlas GA4 Omniture etc.)
• Experience with brand safety solutions (DoubleVerify or IAS)
• Knowledge of DSPs (The Trade Desk DV360 Amazon etc) ad servers (CM360 FlashTalking etc.) bid management platforms (Skai Marin DD360) data visualization platforms (Tableau Power BI etc.) and Prisma.
• Strong proficiency with advanced Microsoft Excel capabilities (e.g. spreadsheet formatting pivot tables graphs vlookups macros required.)
• Experience with BI/Data visualization tools (especially Tableau but could also include Origami Logic Datorama Domo Sisense)
• Proficiency with SQL and Python.
• Experience with syndicated research sources/tools (Nielsen/comScore)
• Anticipatory in approach diagnosing problems and communicating implications before they arise
• Open and receptive to different perspectives illustrating a high learning agility and dealing calmly with stress

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.