Manager, Integrated B2B Marketing

Consumer Reports is an independent nonprofit organization dedicated to a fair and just marketplace for all. CR is known for our rigorous testing and trusted ratings on thousands of products and services. We report extensively on consumer trends and challenges and survey millions of people in the U.S. each year. We leverage our evidence-based approach to advocate for consumer rights working with policymakers and companies to find solutions for safer products and fair practices.

Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage family planning and a generous 401K match. Learn more about how CR advocates on behalf of our employees.

OVERVIEW

Consumer Reports B2B integrated marketing team is expanding how we bring our trusted expertise to businesses through data insights licensing and strategic partnerships.

The Manager Integrated B2B Marketing is a collaborative marketer who can help grow our commercial offerings by creating compelling marketing programs supporting sales and strengthening Consumer Reports position as a trusted partner for business. Reporting to the Director Integrated B2B Marketing youll be a key member of our growing B2B marketing organization.

As the primary marketing partner for Consumer Reports Data Intelligence (CRDI) youll lead marketing initiatives that support the growth of our automotive data and intelligence business. Youll also contribute to broader integrated marketing efforts that elevate Consumer Reports through thought leadership events executive visibility digital marketing and compelling storytelling across multiple commercial business lines.

This role is ideal for someone who enjoys balancing strategy with execution is energized by building new capabilities and thrives in a collaborative environment where no two days are the same.

This position is hybrid with regular opportunities for in-person collaboration planning sessions customer meetings industry conferences and team gatherings. Candidates should be located within commuting distance of New York City and able to travel to the office as business needs.

How Youll Impact the Mission

This role helps build and execute integrated marketing programs that strengthen CRs position in the marketplace while supporting business growth across our B2B portfolio. Working closely with business leaders sales teams and cross-functional partners youll transform business objectives for our auto data and intelligence business and more into marketing strategies that create awareness generate demand and deepen customer relationships. You will:

• Partner with the Director of Licensing and Advisory Services (CRDI) by serving as the primary marketing partner for the CRDI business collaborating with sales product research and leadership teams to bring Consumer Reports automotive data and intelligence solutions to market.
• Develop integrated marketing plans that support business and revenue objectives.
• Create presentations sales collateral customer communications and marketing assets.
• Develop email campaigns newsletters and nurture programs.
• Maintain and optimize website content and digital experiences.
• Plan and execute webinars workshops customer events and conference marketing.
• Develop organic marketing initiatives that increase awareness and engagement.
• Support paid marketing initiatives when appropriate.
• Coordinate marketing initiatives from concept through execution.
• Measure campaign performance and recommend opportunities for optimization.
• Identify new opportunities to strengthen the market position of Consumer Reports Data Intelligence products.

• Partner with the Director Integrated B2B Marketing to grow Consumer Reports B2B marketing capabilities and strengthen our presence across multiple business lines.
• Develop thought leadership content that showcases Consumer Reports expertise.
• Help shape LinkedIn strategy editorial planning and executive visibility.
• Support conferences webinars customer events and executive speaking engagements.
• Develop integrated campaigns that support Consumer Reports commercial businesses.
• Assist with messaging positioning and go-to-market planning.
• Coordinate cross-functional marketing initiatives across internal stakeholders.
• Help identify new opportunities to elevate Consumer Reports commercial brand.
• Contribute to annual marketing planning campaign development and strategic initiatives.

ABOUT YOU

• You have the experience. Five to ten years of experience in marketing some B2B preferred.
• Youve developed integrated marketing programs that support sales and business growth.
• You have outstanding writing storytelling and presentation development have created email campaigns newsletters website content and sales enablement have familiarity with LinkedIn marketing and organic social media strategy.
• You bring working knowledge of digital marketing including analytics marketing automation and paid media.
• You have strong project management skills with the ability to manage multiple priorities.
• You are an excellent communicator and take a collaborative approach to working across teams.

Youll Be Our Top Pick If:

• You have experience in the automotive industry.
• You have experience marketing data analytics SaaS research or technology products.
• You have supported executive thought leadership customer events webinars or conferences.

FAIR PAY AND A JUST WORKPLACE

At Consumer Reports we are committed to fair transparent pay and we strive to provide competitive market-informed target salary range for this position is $140K $150K. It is anticipated that most qualified candidates will fall near the middle of this range. Compensation for the successful candidate will be informed by the candidates particular combination of knowledge skills competencies and experience.

Consumer Reports has three locations: Yonkers NY Washington DC and Colchester CT. We are registered to do business in and can only hire from the following states and federal district: Arizona California Connecticut Illinois Maryland Massachusetts Michigan New Hampshire New Jersey New York Texas Vermont Virginia and Washington DC.

Consumer Reports is an equal opportunity employer and does not discriminate in employment on the basis of actual or perceived race color creed religion age national origin ancestry citizenship status sex or gender (including pregnancy childbirth related medical conditions or lactation) gender identity and expression (including transgender status) sexual orientation marital status military service or veteran status protected medical condition as defined by applicable state or local law disability genetic information or any other basis protected by applicable federal state or local laws. Consumer Reports will provide you with any reasonable assistance or accommodation for any part of the application and hiring process.