Manager, GTM Engineering
New York City, NY - USA
Job Summary
About Us:
Grow was born to tackle a critical challenge: making mental health care more effective and accessible for everyone. Since launching in 2020 15 million sessions have started on Grow and weve barely scratched the surface. We do it through a three-sided marketplace that empowers providers augments insurance payors and serves patients. Every solution we build reveals ten more waiting to be delivered and thats just what gets us going. Weve backed that ambition with more than $328M in funding including our Series D at a $3B valuation from Sequoia Capital Transformation Capital TCV SignalFire Menlo Ventures Goldman Sachs Alternatives and others.
At Grow the work you do can literally change someones life. Your work here doesnt stay on a screen; it impacts whether someone can find afford and access quality care. That ambition sets us apart and offers you an endless runway to impact one of the worlds most urgent issues. We dont have passenger seats here. Everyone is driving something that matters.
This work deserves real commitment. So if you thrive on meeting problems head on untangling serious complexity and working at pace with the sharpest yet kindest people around youve come to the right place.
Grow Therapy is seeking a Manager GTM Engineering to architect the systems data model and automation layer behind our Enterprise commercial pillar - spanning both Primary Care physician referrals and our Employee Assistance Program (EAP) motion through benefits consultants - while also serving as the architecture owner for Grows GTM systems end-to-end including Provider Experience. Day to day your build focus will be standing up the PCP and EAP motions; at the same time youll set the technical standards data model conventions and governance practices that keep Provider Experience PCP and EAP running as one coherent system rather than three disconnected ones.
This is a high-ownership builder-first role for someone who wants to build the operating system behind two very different revenue engines within Grows Commercial organization while shaping the architecture the rest of GTM Engineering builds on. For now this role and the GTM Engineer Provider Experience both report directly to the Head of Revenue Operations; as PCP and EAP come online well build out the right team structure for a dedicated GTM Systems function.
PCP Referral Engine
Build the referral engine: Design and ship the data model and automation logic that convert SDR/AE/AM physician-office outreach into a repeatable inbound patient-referral engine.
Re-architect the data model: Redesign the underlying data model powering the PCP referral engine - how physician accounts outreach activity and patient referrals relate to each other in HubSpot - to eliminate structural gaps and support scale.
Connect outreach to referrals: Build the data pipeline linking office-level outreach activity (HubSpot Gong Aircall/Nooks) to physicians and the downstream patient referrals they generate.
Automate intake and routing: Ship automated intake validation and routing logic so inbound referrals from physician offices are captured and assigned with zero manual handling.
Ship attribution: Build the reporting layer that ties SDR/AE/AM outreach investment directly to referral volume and quality.
EAP Systems (0-to-1)
Map the journey: Map the end-to-end consultant employer employee journey and translate it into a systems and data architecture built from scratch.
Build the data model: Design and build the staging environment and HubSpot data model representing consultants and employers as distinct related entities - without conflating them with Grows existing GTM data model.
Ship consultant & RFP tooling: Build the workflows and tracking needed to manage consultant relationships and run RFP processes at scale.
Architect the handoffs: Build the handoff logic from consultant/RFP engagement through to employer sale so no lead or opportunity is lost between stages.
AI & Automation
Build AI agents not just workflows: Design and deploy AI agents (built on Claude) that autonomously perform GTM tasks - referral triage physician-office research account qualification - rather than workflows that simply call an LLM API.
Run an experimentation loop: Treat new automations and agent behaviors as experiments - ship fast measure impact and iterate or kill based on data not intuition.
Sandbox everything: Implement rigorous testing and deployment across n8n Workato and HubSpot so no logic goes live unvalidated.
Systems & Team
Document the system: Maintain a technical schema map of the Enterprise GTM systems so the broader team understands the logic behind every automation.
Own the architecture: Serve as the architecture owner for Grows GTM systems end-to-end - Provider Experience PCP and EAP - setting the technical standards data model conventions and integration patterns that the GTM Engineer Provider Experience builds against even while your own build focus stays on PCP and EAP.
Own data governance: Define and enforce data governance standards - field definitions ownership quality rules and access controls - across the PCP and EAP data models so they stay trustworthy and consistent as referral and consultant volume scales.
Build for resilience: Build monitoring and self-healing automations that alert the team when data syncs fail or logic breaks across Aircall Nooks Segment and HubSpot.
Shape the future team: Partner with the Head of Revenue Operations to scope the future GTM Systems team structure once PCP and EAP are stood up including how systems analyst hires and the GTM Engineer Provider Experience role plug into it.
Growing the demand side: Increase the number and quality of inbound physician referrals and successful patient intakes flowing into Grow.
Scaling without linear effort: Deliver a referral engine and EAP systems foundation that let referral and intake volume grow without a proportional increase in manual effort.
Unifying the architecture: Ensure Provider Experience PCP and EAP run on one coherent consistent GTM systems architecture rather than three disconnected builds.
Experience: 8 years in a technical RevOps or GTM Engineering role preferably within a high-velocity B2B or B2B2C environment; experience with healthcare benefits or provider referral channels is a plus.
An Architect Mindset: You see logic gates data schemas and API endpoints and you build for the version of Grows Enterprise business thats 10x its current size.
Cross-Org Systems Architecture: Experience owning technical architecture that spans multiple teams or motions - setting standards others build against - not just architecting within a single teams scope.
HubSpot Mastery: Expert-level technical knowledge of HubSpot (Advanced Workflows Custom Objects data model design) Grows core CRM.
Orchestration Fluency: Expert proficiency in n8n and Workato and comfort integrating dialing/outreach tools (Aircall Nooks) call intelligence (Gong) and event data (Segment).
AI Agent Builder: Proven experience building AI agents and agentic workflows (Claude OpenAI or Gemini) that autonomously perform GTM tasks not just single-step LLM calls and using enrichment tools like Clay.
0-to-1 Systems Builder: Experience standing up net-new systems and data models for a channel or motion that didnt previously exist not just optimizing an existing one.
Multi-Stakeholder Data Modeling: Comfort designing CRM data models that represent complex multi-party relationships (e.g. consultant/employer or referring physician/patient).
Data Governance: Experience setting data governance standards - definitions ownership quality rules access controls - as a core part of data strategy not an afterthought bolted on once a model is live.
Employment Type: Full Time Exempt
Base Compensation: The base compensation range for this position is:
Hybrid Commitment: $140000- $175000 USD Annually
This role will be hybrid (onsite from our NYC location three days per week: Tuesday Wednesday Thursday). The hybrid arrangement will include travel 23 times per year (e.g. company and department offsites).
Full Time Employee Benefits:
Health Benefits: Comprehensive medical dental vision life and disability coverage.
Grow for Grow: No cost access to therapy through the Grow platform (available to US employees)
Financial Wellness: Retirement savings programs and equity opportunities to help you invest in your future.
Flexible Time Off Paid Holidays & Winter Break: Flexible time off company paid holidays (which vary by country) and a full company wide Winter Break to rest and recharge
Parental Leave: Up to 18 weeks of paid parental leave to support you and your growing family and a new child stipend.
Mental Health Mornings/Afternoons: Dedicated weekly flexible time for self care whether thats therapy exercise journaling time with family or simply taking a break.
Wellness & Development Stipend: Annual stipend to support your personal wellbeing and professional growth from fitness and education to books and learning resources.
Commuter Benefits: Pre tax commuter benefits to support teammates working from one of our hub locations.
Home Office & Meals: Support for your home workspace plus meal benefits with offerings tailored to both remote and hub based employees.
Additional Perks: A variety of wellbeing benefits including wellness memberships virtual care pet insurance discounts (where available) and global travel assistance.
Research shows that some groups hesitate to apply unless they meet every qualification. If youre excited about this role but dont check every box we encourage you to apply. At Grow we value diverse experiences transferable skills and the unique strengths each person brings.
Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.
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Required Experience:
Manager