Manager, Global Media

The Opportunity: 

The Global Media Manager is a categorylevel execution and governance role responsible for leading development activation and performance optimization of media strategy for assigned global categories. Operating within established Global Media Strategy frameworks this role owns daytoday media strategy development agency oversight and performance delivery while ensuring execution remains aligned with brand objectives and enterprise standards.

This role represents the first fully executionowning layer in the Global Media organization and is accountable for turning strategy into results.

What Your Impact Will Be: 

Category Media Strategy Development & Governance

• Lead development and governance of global media strategy for assigned categories aligned to Brand Briefs and Integrated Communications Plans.
• Ensure category strategies adhere to global frameworks while addressing specific audience channel and performance needs.
• Translate strategic direction into actionable media plans that agencies and partners can execute effectively.

Media Activation & Agency Oversight

• Own the daytoday media planning activation and optimization for assigned categories supported by IAT agency partners.
• Serve as primary Mattel point of contact for categoryspecific media agency execution.
• Monitor campaign delivery and ensure activation meets quality timing and budget expectations.
• Provide clear guidance to agency teams and ensure deliverables are accurate complete and onstrategy.

Performance Management & Optimization

• Monitor campaign performance and drive inflight optimization to improve efficiency ROAS and effectiveness.
• Review performance data identify trends and flag risks or opportunities.
• Escalate major performance issues investment shifts or executional risks to senior leadership as appropriate.

CrossFunctional Partnership

• Partner with Global Brand teams to ensure media strategy reflects brand priorities and translates consistently across markets.
• Coordinate with Media Operations Analytics & Insights and Finance to support integrated delivery reporting and budget management.
• Support major planning moments (e.g. global tentpoles launches refreshes) at the category level.

Execution Excellence & Continuous Improvement

• Ensure agency execution is on time in budget and aligned to performance expectations.
• Contribute to advancement of media best practices learnings and optimization approaches within assigned categories.
• Support testing learning agendas and innovation pilots as defined by Global Media leadership.

Decision Rights

• Owns
  • Media strategy development and execution for assigned global categories.
  • Inflight optimization decisions within approved investment guardrails.
• Approves / Vetoes
  • Agency recommendations that are not aligned with approved Global Media Strategy for the assigned category.
• Influences
  • Categorylevel investment shifts and optimization decisions.
  • Evolution of categoryspecific media best practices.

Scope & Impact

• Categoryspecific global scope.
• Direct accountability for delivery and performance of assigned media investment.
• Impacts category demand creation brand performance and media ROI.
• Feeds performance insights and execution learnings upward to inform strategy refinement.

Key Stakeholders

• Senior Global Media Manager (L5)
• International Senior Media Managers (L5)
• Global Brand Teams
• IAT Media Agency Partners
• Media Operations
• Analytics & Insights
• Finance

Required Experience & Capabilities

• Strong foundation in media planning and activation across multiple channels.
• Experience managing agency execution and performance optimization.
• Analytical mindset with ability to interpret data and recommend clear actions.
• Strong crossfunctional communication and collaboration skills.
• Detailoriented with strong execution discipline and followthrough.

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
This role is an in-office role Monday-Thursday and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  of recruiting scams: Mattel will only contact you through official @ or @ email addresses and will never ask for payment or sensitive personal information during the hiring process.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $126000 and $158000 annual. The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 
 

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time