Manager, Data Management

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Job Description:

TEAM DESCRIPTION

The Data Operations team provides oversight of the data generated throughout the campaign delivery and performance optimization throughout its lifecycle. They will also work with other internal practice teams of Digital Analytics Planning and Digital Investment. You will provide oversight of all digital media buys to ensure that they are following process purchased and inputted according to organizational standards. This role requires a strong familiarity with all available analytics and technology tools both syndicated and proprietary. Candidate must have a mindset towards fostering processes through automation.

ROLE SUMMARY

The Manager Data Management is responsible for guiding the development oversight and execution of data-driven solutions and business intelligence across marketing and media activities. This role acts as a strategic link among Digital Media Marketing Sciences and offshore technology teamsensuring optimized campaign delivery and performance through all phases of campaign management. The ideal candidate combines technical acumen an eye for process automation and data governance and strong organizational and leadership skills consistently driving innovation and operational excellence for internal teams and external clients.

JOB DESCRIPTION

• Strategic Data Leadership: Develop implement and maintain scalable data strategies technical solutions and data governance processes to address unique business challenges and account objectives.
• Team & Stakeholder Collaboration: Serve as the liaison among internal digital marketing science analytics investment teams offshore resources and external partners to ensure cohesive data integration campaign tracking and project alignment.
• Project & Process Management: Manage projects from requirements definition to completion ensuring clear communication timely delivery and resolution of roadblocks through project management best practices and platforms.
• Data Operations & Quality Assurance: Oversee the integrity and quality of data generated throughout campaign delivery and optimization lifecycles. Lead efforts in data harmonization cleansing QA and reconciliation to ensure flawless performance tracking and reporting.
• Campaign Oversight: Provide oversight of digital media buys and data flows ensuring processes are followed and all activities meet organizational and industry standards across programmatic digital search social and offline media channels.
• Innovation & Automation: Drive adoption of the latest data operations methodologies and leverage automation to increase efficiency and data accuracy within operational processes.
• Mentorship & Leadership: Provide guidance and oversight to team members promote a collaborative and positive team environment and champion continuous learning and professional development.

SKILLS & EXPERIENCE

• 3-5 years experience in data management data engineering data operations and/or business intelligence
• 1-3 years experience in an advertising agency environment (analytics ad operations marketing sciences digital investment business analysis preferred)
• 3-5 years experience in digital media data (ad server search social video offline etc.) data governance and quality processes in data warehousing or ETL environments
• 2 years experience in client-facing roles and managing project teams (including offshore is a plus)
• In-depth knowledge of processes across multiple media channels; comfort with diverse dataset types (paid owned etc.)
• Familiarity with campaign management and performance optimization processes
• Strong attention to detail and ability to identify and resolve data anomalies
• Advanced verbal written organizational and project management skills; comfortable juggling multiple priorities
• Excellent collaboration and interpersonal skills with a proactive approach to problem-solving
• Experience in process automation/continuous improvement initiatives

TOOLS

• Business Intelligence: Advanced Excel (required) Tableau PowerBI Datorama Looker/Looker Studio Domo PowerPoint
• Data Management & Transformation: ETL Tools (Adverity Datorama) Alteryx SQL (preferred) Python (nice to have)
• Data Storage/Cloud: Snowflake AWS (Redshift S3) Datorama Domo
• Media Platforms: DCM DV360 Google Ads DoubleVerify IAS TradeDesk Facebook Instagram Snapchat Twitter TikTok Prisma
• Project Management: HIVE Asana Smartsheet Microsoft Teams
• Media Planning: MediaTools Lumina Hudson (bonus)ls Lumina Hudson (bonus)

USD

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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