Manager, Data and Analysis
Job Summary
Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.
This role at Digitas will serve as a member of Publicis Groupes strategic internal agency Constellation.
Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our clients creative data strategy media and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.
As the Manager of Data and Analysis you will be at the heart of innovation working with exciting and forward-thinking pieces of business. You will be part of a pioneering team that works on one of our largest accounts. This team brings together the best subject matter experts which offers a unique multi-faceted exposure to a range of marketing issues and the ability to learn every day. Its fast paced highly collaborative environment with positive energy.
You will support media strategy by using data and analytics techniques to answer client business questions and establish/implement best practices. This role will allow you to think creatively in search of both the numbers and the why behind the numbers.
- Contribute to client data strategy across lines of business to expand use and capabilities of data and analytics
- Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials
- Expand attribution capabilities using advanced modeling techniques and data sharing including providing use cases and guidance
- Provide guidance and goals for overall partner integrations including data clean rooms and identifying first party data expansion opportunities
- Lead data strategy projects including internal and external client communications using verbal and written communication to further product ownership
- Utilize AI for development of ideation use cases and support in data sharing practices
- Develop publisher analytics environment and clean room analyses with impactful insights and thoughtful recommendations developed based on data investigation and collaboration with marketing teammates
- Develop testing recommendations for the implementation of new technology and collaborate with teams to set up test end-to-end
- Support data teams including audience and insights data science data platforms and performance analytics
- 4 years of experience ad/media research and analytics
- Understanding of statistical best practices for developing testing and reporting
- Excellent organization and communication skills both written and verbal
- Ability to work both independently and collaboratively
- Experience with clean rooms and/or publisher analytics environments
- Demonstrate critical thinking and problem-solving abilities
- Self-motivated willing and able to learn in a fast-paced environment
- Experience developing AI agents
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Manager
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more