Manager, Creator Activation

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Social Media and Influencer Marketing

Job Description:

Manager Creator Activation - CREO

The Manager Creator Activation is an integrated role tasked with driving Influencer activation within OMs dedicated managed service product Creo The core responsibility of the role is the client face of the activation team for influencer campaigns including creator-direct management negotiation and execution of social content in response to a client brief and Omnicom Media Creo team proposed plans. The role will serve all OM agencies and as an independent agency working in symphony with paid social teams to execute paid amplification of Creator campaigns.
Reports to: Director of Creator Activation

RESPONSIBILITIES:
Creator Activation:
Responsible for the strategic alignment and vetting of Influencers for specific Client campaigns
Aggregate submissions of Influencer personalities and maintain quality control
Input all campaign details into accounting/tracker system
Execute partnerships with influencers from post contract phase through campaign completion
Manage content review process between influencer and account team
Ensure metrics are collected and recaps are developed for all influencer campaigns and programs
Tracking post completion for revenue recognition purposes
Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
Follow social media influencer personalities across multiple social platforms
Help support the logistics (travel shipping product etc.) to Talent/Influencers for a specific campaign
Participation in weekly team conference calls including calendar invite room booking and taking and circulating meeting notes
Influencer travel and coordination as required
Practice Excellence:
Maintain a constant pulse on the influencer landscape education via thought leadership communication staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
Develop thought leadership pieces POVs & case studies to galvanize the practice within the OM ecosystem
Work in partnership with OM COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development commerce and measurement
Required Skills:

In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling
Strong relationships with Influencer community
Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development talent perspectives best practices and measurement
Excellent relationship building with internal and external stakeholders
Strong communicator and presenter able to present and articulate persuasive and cohesive presentations and points-of-view
Highly analytical and creative mind in strong communication skills
High levels of integrity autonomy and self-motivation
Strong business acumen and the ability to make highly impactful decisions in a timely manner

Qualifications:

Bachelors degree (Marketing/Advertising/Communications preferred)
3-5 years of experience within Influencer and media environments
Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
Detail-oriented and organized with the ability to multi-task and manage priorities
Experience with Influencer platforms and tools Illinois New York: $50000.00-$95000.00

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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