Manager, Connected Commerce Content Strategy & Operations

Manager Connected Commerce Content Strategy & Operations

At Alcon we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly champion progress and act with speed as the global leader in eye care. Here youll be recognized for your commitment and contributions and see your career like never before. Together we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse talented people to join Alcon. As a Manager Connected Commerce Content Strategy & Operations supporting US Vision Care Marketing OTC team you will be trusted advance Alcon OTCs Connected Commerce agenda by building and scaling the content capabilities that power experiences across key omnichannel retailers retail media networks and other emerging commerce to the Sr. Manager Connected Commerce this role will partner closely with Brand Marketing Creative Agencies Sales Regulatory Legal and external content partners to ensure content is optimized compliant syndicated and activated effectively across an evolving commerce landscape. The Manager will be responsible for developing scalable content frameworks building content operations managing digital asset capabilities and driving continuous improvement through a disciplined test-and-learn approach.

The ideal candidate combines strategic thinking operational rigor and strong cross-functional leadership to help elevate Alcons brands through best-in-class commerce content while enabling efficient execution across retailer and retail media ecosystems. This is onsite at our Fort Worth TX Location.

In this role a typical day will include:

Content Strategy & Framework Development

• Develop and maintain content frameworks standards and best practices that support brand objectives retailer requirements and shopper needs across commerce channels.
• Develop content standards that improve discoverability and representation across traditional search retailer search algorithms AI assistants Large Language Models (LLMs) and emerging agentic shopping experiences.
• Partner with Brand Marketing and agency teams to develop content strategies that improve discoverability shopper understanding conversion and brand credibility and consistency.
• Translate content performance data shopper insights and retailer-specific learnings into recommendations that strengthen brand and commerce activation plans.
• Establish scalable processes for incorporating emerging content formats retailer capabilities and commerce trends into content planning and execution.
• Partner with digital and data teams to ensure product content is structured accurate and optimized for AI-powered commerce environments.

Content Testing Learning & Scale

• Develop and manage a robust content experimentation framework to evaluate new content approaches creative formats retailer capabilities syndication opportunities and emerging technologies.
• Partner with Retail Media Analytics and agency teams to define test hypotheses measurement approaches success metrics and learning objectives.
• Identify high-value opportunities for experimentation and prioritize initiatives based on potential business impact scalability and strategic alignment.
• Translate test results into content playbooks best practices and bar-raising standards that can be scaled across brands retailers and customer plans.
• Partner with Brand teams to operationalize successful learnings and embed proven approaches into annual planning and activation processes.
• Establish KPIs and measurement frameworks to quantify the impact of content investments on discoverability engagement conversion sales and shopper experience.
• Develop reporting mechanisms that translate content performance into actionable business insights and investment recommendations.

Content Operations & Governance

• Build and optimize content workflows that enable efficient creation review approval deployment and maintenance of commerce content.
• Navigate cross-functional approval processes involving Marketing Regulatory Legal Medical and other stakeholders while balancing speed compliance and quality.
• Establish ways of working that improve consistency accountability and execution across content initiatives.
• Develop processes and tools that maximize visibility prioritization and management of content requests updates and deployment timelines.
• Drive continuous improvement in content operations through process optimization operational metrics and stakeholder feedback.
• Partner with Retail Media and agency teams to develop scalable creative frameworks that maximize the effectiveness of retail media content and ad experiences.
• Ensure alignment between owned content syndicated content and retail media creative assets.
• Develop frameworks that enable efficient adaptation and deployment of content across retailers markets formats and shopper touchpoints.
• Identify opportunities to improve content reuse and reduce content production redundancy.

Retailer RMN & Syndication Enablement

• Develop scalable approaches for leveraging generative AI while ensuring regulatory compliance brand consistency and content quality.
• Establish processes and standards that enable AI-generated content to be effectively reused adapted and activated across commerce channels.
• In partnership with media agencies monitor evolving retailer and retail media network requirements content specifications ad formats moderation policies and publishing standards.
• Develop scalable approaches that enable teams to efficiently adapt content to changing retailer and platform requirements.
• Manage relationships with syndication providers and content technology partners to ensure accurate consistent and timely content distribution.
• Maintain a strong understanding of the commerce content ecosystem and identify opportunities to improve efficiency scalability and performance.
• Lead evaluation and adoption of AI-enabled content creation optimization localization and governance capabilities.
• Stay informed on emerging content technologies AI-enabled content capabilities syndication solutions and industry trends bringing forward recommendations for testing and adoption.

Digital Asset Management (DAM)

• Serve as business owner for the Digital Asset Management ecosystem and associated content processes.
• Establish standards for asset organization metadata taxonomy accessibility and lifecycle management.
• Ensure content assets are maintained discoverable compliant and readily available to support business needs.
• Partner with internal and external stakeholders to drive adoption of DAM best practices and improve asset utilization across the organization.

Cross-Functional Partnership

• Serve as a key liaison across Brand Marketing Retail Media Sales Creative agencies and platform partners.
• Create alignment across stakeholders on content priorities timelines dependencies and decision-making processes.
• Influence adoption of content standards best practices and scalable operating models within a matrixed organization.
• Bring a commerce content point of view to planning discussions helping stakeholders make informed decisions about investments priorities and content opportunities.

Technical Capabilities

• Experience with product content ecosystems including DAM PIM syndication platforms retailer portals and retail media environments.
• Familiarity with AI-powered content solutions content automation platforms and emerging commerce technologies.

What Success Looks Like

• Brand teams view the role as a trusted partner that helps elevate brand experiences through effective scalable commerce content.
• Content frameworks approval processes and operating models enable efficient execution across brands and retail partners.
• Retailer and RMN content requirements are met with speed accuracy and consistency despite evolving specifications and platform requirements.
• The DAM ecosystem is well-governed widely adopted and enables efficient access to approved content assets.
• Content testing generates meaningful insights that are translated into scalable playbooks standards and best practices.
• Successful innovations are operationalized across brands retailers and customer plans.
• Syndication and content management capabilities improve content consistency efficiency and accuracy across commerce touchpoints.
• Cross-functional stakeholders have confidence in content processes workflows and executional readiness.

WHAT YOULL BRING TO ALCON:

• Bachelors Degree or Equivalent years of directly related experience (or high school 13 yrs. Assoc.9 yrs.; M.S.2 yrs.; PhD0 yrs.)
• The ability to fluently read write understand and communicate in English
• 5 Years of Relevant Experience

PREFERRED SKILLS AND EXPERIENCE

• Experience in content strategy content operations commerce marketing digital marketing content syndication digital asset management or related disciplines.
• Experience developing and managing scalable content processes ways of working or operational frameworks.
• Strong understanding of commerce content principles digital shelf fundamentals and retailer content ecosystems.
• Experience working with content syndication platforms like Syndigo DAM systems and content management technologies.
• Experience navigating complex cross-functional review and approval processes.
• Strong project management and organizational skills with the ability to manage multiple priorities and stakeholders.
• Demonstrated capability to translate insights and performance data into practical recommendations and process improvements.
• Experience working within consumer healthcare OTC CPG beauty wellness or other consumer-focused industries preferred.

HOW YOU CAN THRIVE AT ALCON:

• See your career like never before with focused growth and development opportunities
• Join Alcons mission to provide outstanding innovative products and solutions to improve sight improve lives and grow your career!
• Alcon provides robust benefits package including health life retirement flexible time off for exempt associates PTO for hourly associates and much more!

Alcon Careers

See your impact at Current Alcon Employee/Contingent Worker

If you are currently an active employee/contingent worker at Alcon please click the appropriate link below to apply on the Internal Career site.

Find Jobs for Employees

Find Jobs for Contingent Worker

ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.