Manager, Business Analytics

Job Description:

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the worlds leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership creativity and innovation has seen us grow from a challenger agency in the UK to a global leader with over 6000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the worlds largest advertisers. Finding a better way is our ethos and sums up how we approach everything from a new client brief to the way we work.

Team Overview

TheBusiness Analyticsteamispivotal in the delivery of modern agency services.We are tightly integrated with planning and investment teams to deliver on and exceed our clientsbusiness goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the clients strategic issuesinitiativesandthe competitive position.

• Participate in the measurement plan development and execution

• Ensuretimelyfollow through on all scheduled and ad hoc deliverables

• Generate and communicate clearcompellingand actionableinsightsconstructing insightful narratives through sophisticated analytic techniques

• Lead mentor and trainanalysts

• Present reports POVs and other materials to clients on a regular basis over the phone and in person

• Contribute to the consumer segmentation and audience identification/exploration processes.

• Design tests to measure the incremental impact of media on business outcomes.

• Manage cross-functional day-to-day tasks ensuring understanding of proper priorities knowingwhen to ask for help.

Internal facing responsibilities:

• Provide methodological support coachingtrainingand advice toyour direct reports and to the broaderagencyteams

• Partner with the Planning and Investment teams on annual budget setting media plandevelopmentand ongoing budget / plan optimization.

• Recruit new talent

• Lead and mentor direct reports: continually assess capabilities provide a roadmap for career growth and institute goals to build / expand skills.

• Keep in front of industry trends and developments by conducting research engaging intrainingand attending industry events

Required Skills

• Industry Knowledge in marketinganalyticsand data(1st and 3rd party data solutions data lakes data clean rooms aggregated and user level data)

• Experience inintegratedmarketing related to media and/or customer journey development including budgeting revenue forecasting ROIdevelopment.

• Expertiseinaudience-based marketing and data-driven advertising

• Solution development: analytic skills critical thinking and clarifying strategic & operational issues as relates to dataand analytics.Problem-solving skills to drive issues to resolution.

• Proven leadership ability and strong impactful client relationship experience

• Stellar communication and presentation skills: we need someone who is articulateengagingand straightforward and above all caneffectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs

• Ability to train and coach colleagues for growth: being organized and detail oriented prioritizing work business writing & presenting conducting analysis and project management (scope budgeting timing)

• Comfortable working in ambiguous situations

• Passionate about driving changeby adopting emerging technologies in the advertising space

Education and Experience

• A university degreeand3-4years ofdata and analyticsexperience in advertising management consultingmarketingordigitalconsulting

• Knowledge of agency-side media campaign planning and execution process is desirable but not