Manager, Biddable Media Programmatic

Agency:

Job Function:

Job Subfunction:

Job Description:

Who Are We:

SSCG Media Group is an industry leading healthcare media strategy planning and buying group and is a proud member of Omnicom Media Group. We understand patient caregivers and HCPs are more than just that we are people who deserve real human connection. And we strive to make that connection every day through media so people everywhere have the access tools and resources required to navigate their unique healthcare journeys.

SSCG is a healthcare media center of excellence within Omnicom Media Group the top-performing global media management network globally. We combine the global impact of Omnicom with a boutique agency feel to foster an environment for innovation growth and success.

Position Summary:

We are seeking a Manager Programmatic to join our Biddable Media team. The Manager role is expected to demonstrate an advanced understanding of programmatic channels campaign types and measurement frameworks. These skills will be applied to drive health and wellness client goals and lead day-to-day paid social planning campaign development optimization and reporting activities.

If you are a paid media professional and are seeking a managerial opportunity in a high-growth high-impact environment wed like to hear from you!

The Manager Programmatic role is critical to both daily client operations and internal team success. This role helps steer regular campaign management for assigned clients while helping junior team members build the skills necessary to be self-sufficient tactically and in-platform.

Key Responsibilities:

The role requires an advanced understanding of push and pull marketing tactics and robust in-platform experience spanning programmatic platforms and campaign types. These skills will be crucial in supporting the following operations:

• lead landscape competitor and trend analyses that are used to inform broader campaign strategies. Help curate essential data to assess market dynamics alongside agency team members clients and agency partners.
• help reinforce established in-platform best practices in self-managed campaigns and find teachable-moments to train junior on the recommended settings configurations and rationale to drive their professional growth.
• apply in-platform experience and real-time data to create & execute recurring campaign optimizations. Consider applicable client use cases for latest tests betas and platforms available to Omnicom Media Group to raise with department leaders.
• Stewardship: Lead day-to-day client communications and support senior team members in ad hoc communications and initiatives. Apply first-hand client management experience to provide updates on campaign results and next steps while broadening your strategic planning and communication skillset.
• Reporting: Lead recurring reporting and data analysis operations for assigned clients. Review data pulls formulas and formatted figures for accuracy while developing the formal narrative and insight to share with clients.

Requirements:

At least 2-4 years of hands-on experience building optimizing and/or reporting on paid ad campaigns across the following platforms:

• The Trade Desk
• Amazon DSP
• Yahoo DSP

Preferred Skills:

2 years of hands-on experience building optimizing and/or reporting on pharma-specific ad campaigns across the following platforms:

• DeepIntent Pulsepoint (DSPs)
• Tableau PowerBI Datorama (measurement)
• Crossix IQVIA DeepIntent Outcomes etc. (measurement)

Qualifications

• Bachelors degree or higher in marketing advertising business marketing or equivalent
• Advanced understanding of Excel and proficiency in Microsoft Office Suite (PowerPoint Word etc.)
• Experience with DSPs (The Trade Desk DV360 DeepIntent Pulsepoint etc.)
• Understanding of Programmatic Digital Display and traditional media elements and their interconnectedness within a marketing strategy
• Experience leading in-platform campaign building account setting configuration and pre-launch QAs
• Strong analytical thinking and mathematical skills and an ability to manage large data sets
• Resourceful curious and motivated spirit
• Strong organizational and communication skills
• Adaptability and comfort working with shifting priorities and deadlines
• Healthcare Pharmaceutical or regulated industry experience preferred
• Passion for health wellness connectedness and media!

If you have read this far you are likely a great fit for us and you have something to offer that is more than just these bullets. We want to hear from you and welcome your cover letter and resume.

80000 - 100000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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