Manager, Audience & Data Strategy

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

The Company

Comfluence LLC is a subsidiary of Omnicom Group and has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing where CRM and addressable channels converge and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights Comfluence is a data-driven marketing agency with expert media planning and buying capabilities among other services that include shopper marketing marketing innovation and content activation.



Comfluence is seeking aManager Audience & Data Strategy to join our growing team in New York. This is a unique opportunity to work on a high-profile multi-vertical client that touches nearly every facet of modern consumer life. From retail to entertainment to tech youll be supporting all areas of the businessgiving you unparalleled exposure and learning opportunities in a highly collaborative and fast-paced environment.

In this role youll dig deep into audience insights and help bring data to life supporting strategy and planning across multiple business units. Youll work closely with a wide range of internal teams to develop thoughtful data-informed audience strategies that guide impactful media activations.

Key Responsibilities

Support the development and execution of audience strategies across multiple lines of business (entertainment e-commerce gaming technology)
Pull analyze and interpret audience data from a variety of platforms (e.g. Nielsen MRI GWI and other 1P/2P/3P sources).
Conduct audience overlap analyses and sizing to inform segmentation and targeting approaches.
Collaborate with the Data Sciences team to develop custom audience approaches
Synthesize complex data into actionable insights and clear recommendations informing media strategy & activation
Support enterprise level transformation initiatives advancing the approach to data and technology supporting audience centric planning
Manage audience taxonomy implementation and maintenance in partnership with data operations



Qualifications

46 years of experience in media audience strategy or marketing analytics ideally in an agency or integrated brand environment.
Proficiency with audience insights platforms including Nielsen MRI GWI and others.
Strong foundational knowledge of marketing channels media strategy and planning best practices
Skilled in data analysis storytelling and translating insights into strategy.
Excellent written communication and business writing skills.
Detail-oriented organized and able to manage multiple projects with competing deadlines.
Confident working with cross-functional teams including strategy data science and analytics.
Bachelors degree in Marketing Communications Media Statistics or a related fieldor equivalent experience.



Preferred Qualifications

Experience working alongside data science or advanced analytics teams.
Familiarity with digital audience targeting platforms (CDPs DMPs DSPs).
Comfortable navigating ambiguous datasets and turning them into clear structured strategies.



Why Join Us

At Comfluence youll be part of a tight-knit strategy-driven team working on one of the largest and most dynamic accounts in the industry. Youll gain hands-on experience in audience planning across multiple verticals and business modelsaccelerating your expertise in audience strategy data interpretation and integrated media planning. Were a collaborative forward-thinking group that values curiosity creativity and clarityand were excited to bring someone on board who shares those values. New York: $50000.00-$95000.00

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.