Manager, Association Marketing
Job Location:
Newark, DE - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Job Classification:
Marketing & Communications - MarketingThe Association Marketing Team is seeking a Marketing Manager who can spot marketplace trends and opportunities use research and data analytics to generate insights and develop and execute marketing plans that support business objectives. The role requires astrong background in D2C marketing with expertise in creating highly personalized approaches across direct mail email and digital channels and a proven track record of turning insights into campaigns that perform.
The Marketing Manager will support strategic initiativesthat optimize performance through test-and-learn and deliver measurable results in support of evolving business goals. The ideal candidate will have a talent for translating insights into clear actionable direction and partnering with internal and external teams to create and implement compelling omni-channel approachesaligned with the strategy. The individual will help shape marketing priorities that drive future business growth including strategies that address changing demographicsperceived product deficiencies and other factors to increasein-force participation.
The Marketing Manager will:
Maintain deep industry knowledge and monitor marketplace trends to identify growth opportunities; use research and data insights to shape strategy and plans that support business objectives.
Collaborate with internal partners toalign annual marketing goals priorities timelines and budgets. Serve as a liaison with external partnersto alignintegrated acquisition and retention growth plans.
Support the advancement of our data-driven marketing approach alongside the Data/AnalyticsTeamand external partners by identifying opportunities for channel optimizationand buyer segmentation.
Develop marketing plans thatalign with the business goalsand drive future business growth including those that address changing demographicsperceived product deficiencies and other factors to increasein-force participation.
Create comprehensive marketing briefs with clear objectives strategic direction and KPIs; partner with creative and production teams to develop compelling approaches review materials for accuracy and strategic alignment and assess performance results to present insightsto internal and external partners.
What youll need:
- Bachelors degree preferred and 5-10 years developing B2C/direct marketingstrategies across highly personalized direct mail email and digital channels
Proven ability to use research and data to spot trends identify opportunities and translate insights into strategy and plans
Proven ability to write strong briefs with clear direction and collaborate across teams to shape the creative approach and ensure materials align to strategy and budget
Experience partnering with internal and external stakeholders to build business cases secure buy-in and lead jointstrategiesor working sessions
Demonstrated ability to drive acquisition and retention outcomes define lifecycle marketing approaches optimize performance through test-and-learn and manage to measurable KPIs
Exceptional verbal and written communication skills; ability to build and maintain strong internal and external partnerships.
Strong organizational and time-management skills
Itd be a plus if you have:
Experience in a highly regulated industry; comfort partnering across governance and compliance stakeholders
Experience with analytics tools and reporting platforms
Experience with CRM-enabled journeys
CX and journey mapping training/experience
Experience in the Association/Affinity marketplace
Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $114500.00 to $188900.00. Specific pricing for the role may vary within the above range based on many factors including geographic location candidate experience and skills.
- Market competitive base salaries with a yearly bonus potential at every level.
- Medical dental vision life insurance disability insurance Paid Time Off (PTO) and leave of absences such as parental and military leave.
- 401(k) plan with company match (up to 4%).
- Company-funded pension plan.
- Wellness Programs including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs.
- Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional and mental health and career development.
- Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
- Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).
Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance. To find out more about our Total Rewards package visit Work Life Balance Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Prudential Financial Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin ancestry sex sexual orientation gender identity national origin genetics disability marital status age veteran status domestic partner status medical condition or any other characteristic protected by law.
If you need an accommodation to complete the application process please email .
If you are experiencing a technical issue with your application or an assessment please email to request assistance.
Required Experience:
Manager
