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Manager Analytics Enablement

V2Soft

Job Location:

Birmingham, MI - USA

Monthly Salary: Not provided by the employer

Posted: 30 September 2026 (2 days ago)

Application Deadline: 29 December 2026

Vacancies: 1 Vacancy

Job Summary

V2Soft is a global leader in IT services and business solutions delivering innovative and cost-effective technology solutions worldwide since 1998. We have We have headquartered in Bloomfield Hills MI and have 16 offices spread across six countries. We partner with Fortune 500 companies to address complex business challenges. Our services span AI IT staffing cloud computing engineering mobility testing and more. Certified with CMMI Level 3 and ISO standards V2Soft is committed to quality and security. Beyond our work we actively support local communities and non-profits reflecting our core values. Join us to be part of a dynamic and impactful global company!

Please visit us at to know more.
Role Overview
The Manager Performance and Analytics Analytics Enablement is responsible for leading digital analytics implementation and enablement initiatives across client and internal teams with a primary focus on tag management measurement architecture data quality and analytics platform enablement.
This role will lead and supervise projects involving the implementation configuration governance and validation of digital measurement solutions primarily using Adobe Experience Platform (AEP) Tags / Adobe Launch. The Manager will partner with analytics technology media experience and client teams to translate business measurement requirements into scalable and reliable technical implementations.
A strong understanding of Adobe Customer Journey Analytics (CJA) and Adobe Analytics is essential as this role is responsible not only for enabling data collection but also for validating that implementations produce accurate usable data for downstream reporting analysis and activation.
The ideal candidate combines strong technical knowledge with project leadership and consulting skills. They should be comfortable moving between business requirements solution design implementation oversight quality assurance troubleshooting and communication with technical and non-technical stakeholders.

Responsibilities

Lead and supervise analytics enablement and implementation projects with a primary focus on digital measurement and tag management using Adobe Experience Platform Tags (Adobe Launch).
Translate business marketing and measurement requirements into scalable analytics implementation and tagging strategies.
Define and oversee tagging architectures data layers event tracking variables rules extensions and related implementation standards across websites and digital experiences.
Partner with developers and technology teams to define data layer requirements and technical specifications required to support analytics implementations.
Provide technical guidance and quality oversight throughout the implementation lifecycle from requirements gathering and solution design through development QA deployment and post-launch validation.
Establish and maintain tag management governance including naming conventions documentation standards development workflows publishing processes access controls and implementation best practices.
Use Adobe Analytics and Adobe Customer Journey Analytics (CJA) to validate implementations and confirm that collected data accurately reflects expected customer behaviors and measurement requirements.
Develop and oversee comprehensive quality assurance and validation processes for analytics implementations identifying data collection issues and working with development and analytics teams to resolve them.
Troubleshoot complex tagging and data collection issues across browser tag management analytics and data layer environments.
Evaluate existing implementations and identify opportunities to improve data quality scalability maintainability and measurement consistency.
Collaborate with Analytics Business Intelligence Media CRM Experience and Technology teams to ensure measurement solutions support broader business and client objectives.
Lead multiple analytics enablement projects simultaneously managing priorities dependencies timelines risks and deliverables across teams and clients.
Communicate technical concepts implementation decisions risks and recommendations clearly to both technical and non-technical stakeholders.
Develop reusable frameworks documentation standards and best practices that improve the efficiency and consistency of analytics implementations across teams.
Identify opportunities to introduce new tools processes automation and technical approaches that improve analytics enablement and measurement capabilities.
Provide mentorship and technical guidance to analysts and other team members supporting their development in analytics implementation measurement and Adobe technologies.
Build strong partnerships with client and internal stakeholders and serve as a trusted advisor on digital measurement strategy analytics implementation and data quality.

Required Qualifications

Bachelors degree in Computer Science Information Systems Analytics Mathematics Statistics Marketing or a related field or equivalent professional experience.
6 years of experience in digital analytics marketing technology analytics implementation or related disciplines.
Strong hands-on knowledge of Adobe Experience Platform Tags (Adobe Launch) including rules data elements extensions environments libraries and publishing workflows.
Strong understanding of digital analytics implementation and measurement architecture including event tracking variables data layers and tagging specifications.
Experience designing reviewing or managing website and digital experience data layers.
Strong working knowledge of Adobe Analytics including the ability to use analytics data to validate and troubleshoot implementations.
Working knowledge of Adobe Customer Journey Analytics (CJA) and its role within the broader Adobe Experience Platform ecosystem.
Experience performing analytics implementation QA debugging and data validation.
Strong understanding of web technologies relevant to analytics implementation including JavaScript HTML browser developer tools cookies network requests and client-side data collection.
Demonstrated experience leading projects involving multiple technical and business stakeholders.
Ability to manage multiple projects and clients simultaneously in a fast-paced and evolving environment.
Strong problem-solving skills with the ability to investigate complex data collection issues and identify root causes.
Excellent written and verbal communication skills including the ability to explain technical concepts and recommendations to non-technical audiences.
Demonstrated ability to provide direction delegate responsibilities and mentor team members.

Desired Qualifications

Experience with Adobe Experience Platform (AEP) and an understanding of schemas datasets identities and Web SDK implementations.
Experience implementing or supporting Adobe Experience Platform Web SDK.
Knowledge of SQL for data exploration validation and troubleshooting.
Experience with Power BI or similar business intelligence and visualization platforms.
Familiarity with other tag management and analytics platforms such as Google Tag Manager and Google Analytics.
Experience working with consent management platforms and understanding how privacy consent and governance requirements affect analytics data collection.
Familiarity with server-side data collection APIs or other modern analytics implementation approaches.
Experience developing analytics implementation documentation including solution design references measurement plans tagging specifications data dictionaries and QA documentation.
Experience working in an agency consulting or multi-client environment.

Key Competencies
The successful candidate will demonstrate:

Technical leadership: Able to provide direction and oversight for complex analytics implementations while remaining close enough to the technology to identify issues and recommend solutions.
Measurement mindset: Understands that successful analytics enablement is not simply deploying tags but ensuring that the resulting data is accurate consistent and useful.
Quality orientation: Maintains a high standard for implementation quality documentation governance and data integrity.
Consultative thinking: Can translate business questions into measurement requirements and technical solutions.
Cross-functional collaboration: Works effectively across Analytics Technology Media CRM Experience and client organizations.
Project leadership: Can structure and drive multiple workstreams manage dependencies and keep teams aligned around deliverables and outcomes.
Continuous improvement: Proactively identifies opportunities to improve analytics architecture processes tools and ways of working.
Communication: Can confidently present recommendations implementation decisions risks and technical concepts to stakeholders at multiple levels of an organization.