Lifecycle Communications Manager (Bilingual Spanish)

WHAT YOU WILL BRING TO THE ROLE

• Minimum 57 years of experience in lifecycle communications CRM customer engagement customer experience or marketing automation.
• Experience building communications in Salesforce Marketing Cloud or equivalent customer engagement platforms.
• Experience writing editing or structuring customer-facing operational messages.
• For positions assigned to Spanish-language communications experience developing translating localizing or adapting bilingual customer communications in English and Spanish for different markets or customer populations.
• Bachelors degree in Communications Marketing Business Customer Experience Digital Experience or a related field.
• Professional fluency in written English and Spanish is required for positions assigned to Spanish-language communications.
• Effective writing editing and content-organization skills with the ability to develop clear accurate compliant and action-oriented customer communications.
• Understanding of lifecycle engagement trigger-based messaging event-driven communication models and customer journey principles.
• Proficiency in Salesforce Marketing Cloud including Journey Builder Automation Studio segmentation and dynamic content.
• Ability to interpret journey insights behavioral data and communication performance information to refine messaging and recommend practical improvements.
• Attention to detail and ability to apply quality-control brand regulatory and communication standards consistently.
• Ability to manage multiple communication workstreams priorities deadlines and stakeholder dependencies independently.
• Effective interpersonal and collaboration skills with the ability to exercise sound judgment and work across cross-functional teams.
• For positions assigned to Spanish-language communications proficiency in English-to-Spanish translation editing proofreading and localization including the ability to preserve meaning tone required disclosures operational intent and cultural relevance for the applicable customer population.
  

WE TAKE CARE OF OUR PEOPLE

At HCA our people drive our success. Thats why we offer a competitive rewards package that supports your health financial future and overall wellbeingat work and beyond.

Benefits Highlights

• Hybrid flexibility 4 days in office 1 day remote

• Vehicle perks monthly vehicle allowance plus purchase and lease discounts

• Comprehensive health coverage medical dental and vision plans

• Employer-funded HSA contributions to help reduce healthcare costs

• 401(k) with company match and immediate vesting from day one

• 100% company-paid life and disability insurance

• Wellbeing benefits including fitness and health resources

• Leadership programs and career development that support continuous learning

• Paid Volunteer Time Off and a company charitable donation in your honor

Because great benefits help you thrivepersonally and professionally.

WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our culture visit our careers page.

OTHER DETAILS

Our Company is an equal opportunity employer committed to fostering a diverse inclusive and respectful workplacebecause we believe diversity builds stronger teams. We comply with all applicable federal state and local equal employment opportunity laws and do not discriminate on the basis of race religion or creed color national origin ancestry caste citizenship sex or gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity or expression age disability medical condition genetic information marital status family care or medical leave status military or veteran status political affiliation or any other characteristic protected by law. Information provided during the application process is requested in good faith and will be used solely in accordance with applicable employment laws.

California Privacy Notice

This notice only applies to our applicants who reside in the State of California.

The latest version of our Privacy Policy can be foundhere. This Privacy Policy provides you with notice at or before the point of collection about the categories of personal information to be collected from you the purposes for which your personal information is collected or used and whether that information is sold or shared so that you can exercise meaningful control over our use of your personal information. We are providing this notice to comply with the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (CCPA).

If you have any questions about CCPA regarding California residents or HCA team members please contact the Privacy Team at.

Hyundai Capital America (HCA) helps people move forward. Through Hyundai Motor Finance Genesis Finance and Kia Finance we deliver innovative financing leasing and insurance solutions to more than 3 million customers and businesses nationwide.

Were a company driven by growth innovation and people. At HCA youll find opportunities to build new skills expand your career and make a real impactwhile working in a diverse inclusive and valuesdriven environment. Were proud to support our communities through volunteerism philanthropy and engaged Employee Resource Groups.

If youre looking for a fastpaced collaborative workplace where your ideas matter join us as we lead the future of financing freedom of movement. Apply today.

WHAT YOU WILL DO

The Lifecycle Communications Manager supports the development execution and ongoing improvement of customer-facing communications across key stages of the financing lifecycle including onboarding servicing payments collections end-of-term titles and loyalty. This role focuses on operational transactional and trigger-based communications in English or Spanish based on assigned markets and customer populations to help customers understand next steps complete important actions and have a more consistent experience. Working closely with the product management leader and cross-functional partners this role helps implement lifecycle communication journeys and messaging within Salesforce Marketing Cloud. This position builds and maintains clear compliant and customer-friendly communications aligned with business priorities operational processes and enterprise standards incorporating applicable language cultural and market considerations based on the assigned scope.

HOW YOU WILL MAKE AN IMPACT

• Lifecycle Communication Strategy & Execution
  • Manage delivery of assigned lifecycle communications across key stages such as onboarding servicing statements and payments collections end-of-term titles and loyalty for applicable markets and customer populations.
  • Translate customer journey insights friction points service needs and operational requirements into clear action oriented customer messages.
  • Help ensure communications reduce confusion improve clarity and support successful completion of key customer tasks.
  • Distinguish lifecycle operational communications (owned by this role) from marketing campaign communications (owned by Marketing) and coordinate appropriately with Marketing partners.
• Salesforce Marketing Cloud Execution & Message Orchestration
  • Build maintain and optimize automated journeys triggered messages transactional communications and lifecycle sequences within Salesforce Marketing Cloud.
  • Implement communication logic event triggers segmentation and contact rules aligned with the CX Engagement roadmap.
  • Partner with Data Engineering CX Engagement and CRM/MC teams to support data availability accuracy and timeliness for trigger-based communication experiences.
  • Maintain templates content modules and reusable message assets to support scalability efficiency and consistency.
    
• Content Development Localization & Communication Standards
  • Write and edit customer-facing content that is clear simple compliant and aligned with brand standards.
  • Maintain consistency in voice tone and message structure across lifecycle communications.
  • Based on assignment translate and localize approved customer communications into Spanish preserving the original meaning regulatory accuracy brand voice and customer-friendly tone while addressing relevant cultural and market considerations.
  • Incorporate Legal Compliance and business feedback to ensure communications meet regulatory and operational requirements.
  • Contribute to the development and documentation of communication standards message frameworks and decision guidelines used by the team and aligned with enterprise practices.
• Performance Monitoring & Optimization
  • Monitor communication performance metrics such as delivery engagement and completion of customer actions.
  • Identify opportunities to improve clarity reduce unnecessary contacts and improve customer response or task completion.
  • Support testing and iterative improvements to messages journeys and channel use based on results and stakeholder feedback.
• Cross Functional Coordination
  • Collaborate with CX Strategy Digital Product Servicing Collections Titles Operations and Marketing partners to align communications with customer and business needs.
  • Help ensure messages accurately reflect operational processes system capabilities and approved business rules.
  • Coordinate with partners to support delivery timelines approvals and execution readiness.
  • Participate in roadmap planning and quarterly prioritization discussions led by the appropriate product management leader.