Lead, Public Relations

At Klaviyo we value the unique backgrounds experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If youre a close but not exact match with the description we hope youll still consider applying. Want to learn more about life at Klaviyo Visit see how we empower creators to own their own destiny.

About the team and role:

Were looking for a Public Relations Lead whos always plugged into whats trending. Someone who knows which brands marketing is having a moment which campaign just went viral and what CMOs are talking about right now. And already thinking about how to insert Klaviyo into that conversation. Youll tell that story to brand marketers CMOs and the customers we serve. Youll be responsible for building out our biggest research moments including Black Friday/Cyber Monday and quarterly reports on the trends marketers care about most. This is a role for someone whos fully entrenched in what good marketing looks like quick to newsjack a great campaign and driven to build the story so our customers see the role Klaviyo can play in it too.

• Run the press office day-to-day in partnership with our PR agencies proactively pitching stories securing high-impact coverage and building relationships with reporters and influencers across marketing retail and commerce.
• Keep a close pulse on marketing commerce and the broader news cycle know whats trending move fast to newsjack the moments worth jumping on and draft exec statements and comments that can go out same-day.
• Identify and secure speaker opportunities at key events and award opportunities to amplify Klaviyos thought leaders.
• Drive thought leadership programs for our CMO and other key executives developing compelling points of view and identifying opportunities to build their presence in market
• Partner with Customer Marketing to find the customers with the most compelling stories for press.
• Own our thought leadership research arm the stake-in-the-ground research that fuels our storytelling from shaping our BFCM story each year to planning what research well publish every quarter.
• Bring the creative energy to our biggest moments like K:BOS and K:LDN: get press to the event organize panelists and build the brand story around it.
• Use and build AI tools to automate and speed up the teams workflows

Who You Are:

• A genuine active interest in marketing and culture
• Deep relationships with reporters covering marketing retail and commerce and familiarity with emerging channels and influencers.
• Experience running a press office and moving fast comfortable making the call on whats newsworthy without waiting for direction.
• Excellent writing skills with the ability to turn research and trends into sharp pitchable narratives and exec talking points.
• Experience partnering with executives on thought leadership shaping their point of view and building their presence in market.
• Comfortable using AI tools to move faster with a collaborative self-starter mindset who can run with ideas and execute.

Education and Experience:

• Bachelors degree in Communications Public Relations Journalism Marketing or a related field or equivalent practical experience
• 8 years of relevant experience in public relations communications media relations or a related field including experience in-house and/or at an agency
• Experience supporting marketing retail ecommerce technology or other relevant consumer-facing industries preferred
• Demonstrated experience running media relations programs securing earned media coverage and developing thought leadership and research-driven communications