Lead Analyst, Technical Search (SEOAEOGEO)

Cigna is seeking an Enterprise Technical Search Lead/Analyst (SEO/AEO/GEO) to join the Paid Media Center of Expertise within the Marketing and Communication organization.

This role will drive technical search optimization across Cignas priority brands and digital properties ensuring our websites are optimized for both traditional search engines and emerging AI-powered answer engines. As the enterprise subject matter expert for Technical SEO Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) this role will drive AI readiness technical governance automation and innovation that improve search discoverability visibility and website performance.

The ideal candidate combines deep technical expertise with strong communication and collaboration skills. They can translate complex technical concepts into actionable recommendations influence cross-functional stakeholders and develop scalable solutions that improve search performance across a large enterprise ecosystem.

• Lead enterprise Technical SEO AEO/GEO strategy across The Cigna Groups priority brands and digital properties.
• Develop and maintain the Enterprise AI Search Technical Roadmap identifying opportunities to improve AI readiness search visibility machine readability and discoverability across traditional and AI-powered search experiences.
• Establish and maintain technical search standards governance best practices and implementation frameworks.
• Oversee structured data schema markup entity optimization and AI readiness initiatives.
• Conduct technical audits and provide recommendations related to crawling indexing rendering site architecture internal linking and search accessibility.
• Monitor site health and technical performance including Core Web Vitals crawl efficiency indexation and search visibility.
• Develop redirect strategies and provide technical guidance for site migrations platform transitions and large-scale digital initiatives.
• Leverage AI automation and advanced analytics to improve efficiency reduce manual effort and scale technical search operations.
• Evaluate emerging traditional and AI search trends technologies and optimization opportunities.
• Partner with business content analytics product UX and technology teams to drive implementation of technical recommendations.
• Serve as a trusted advisor and educator simplifying technical concepts and driving adoption of search best practices across the organization.

• Bachelors degree or equivalent professional experience.
• 4 years of experience in Technical SEO with demonstrated experience leading enterprise-level technical search initiatives for large brands complex digital ecosystems or multi-domain web environments.
• Strong understanding of search engine crawling rendering indexing ranking systems and website architecture.
• Deep knowledge of HTML CSS JavaScript structured data schema markup and JSON-LD.
• Experience conducting technical SEO audits and driving implementation of technical recommendations.
• Experience leveraging AI tools automation and analytics to improve search effectiveness and scalability.
• Strong analytical problem-solving project management and stakeholder management skills.
• Excellent communication skills with the ability to explain technical concepts to non-technical audiences.
• Self-starter with the ability to manage competing priorities and drive initiatives forward.
• Experience managing enterprise-level technical search optimization initiatives across multiple brands or business units.
• Experience optimizing websites for AI-powered search experiences answer engines and large language models.
• Experience with log file analysis and advanced technical diagnostics.
• Experience building automated workflows scripts agents or reporting solutions using AI-assisted development tools.
• Experience working within healthcare highly-regulated industries or other large enterprise environments.

Experience in utilizing the following tools and platforms:

Search AEO & GEO Platforms

• SEO tools (e.g. BrightEdge SEMrush Conductor etc.)
• AEO tools (e.g. Profound Scrunch Bluefish Evertune etc.)
• Analytics platforms (e.g. Google Search Console and Google Analytics Adobe Analytics)
• Enterprise website crawlers (e.g. Screaming Frog Botify etc.)

Data Automation & AI

• SQL and Python
• APIs and automation frameworks
• Claude Code and/or similar AI-assisted development platforms

Content Management Systems

• Adobe Experience Manager (AEM)
• Drupal
• TeamSite

If you will be working at home occasionally or permanently the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position we anticipate offering an annual salary of 79100 - 131800 USD / yearly depending on relevant factors including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

At The Cigna Group youll enjoy a comprehensive range of benefits with a focus on supporting your whole health. Starting on day one of your employment youll be offered several health-related benefits including medical vision dental and well-being and behavioral health programs. We also offer 401(k) company paid life insurance tuition reimbursement a minimum of 18 days of paid time off per year paid holidays and leaves of absence. For more details on our employee benefits programs click here.

About The Cigna Group

Doing something meaningful starts with a simple decision a commitment to changing lives. At The Cigna Group were dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services we are committed to enhancing the lives of our clients customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you need a reasonable accommodation to complete the online application process please email for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Ohio Pennsylvania Texas Utah Vermont and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.