LCS GTM, Agentic Commerce & AI-Powered Advertising, Sales GTM, Amazon Ads

Amazon Advertising is dedicated to driving measurable outcomes for advertisers agencies and entrepreneurs. Our ad solutions leverage Amazons innovations and insights to find attract and engage intended audiences throughout their daily journeys. If youre interested in joining a rapidly growing team working to build a unique world-class advertising group with a relentless focus on the customer youve come to the right place.
The Sales GTM (SGTM) organization is the voice of the customer and the field back to Ads Product as well as the business owner for driving customer outcomes through adoption of product solutions. This team owns the relationship with each Product org produces a prioritized set of Sales priorities and influences requirements roadmap decisions and trade-offs. They develop and implement GTM strategies and sales plays for both existing capabilities and new launches to drive adoption and advertiser maturity.
Agentic commerce is rewriting how consumers discover and buy and Amazon sits at the center of that shift. Alexa for Shopping (the unified experience that brings together Rufus and Alexa) now lets customers ask questions in the main Amazon search bar build personalized shopping guides compare products dynamically and automate cart-building and routine purchases. Advertisers can be part of that conversation through sponsored ads Sponsored Products and Sponsored Brands prompts Alexa Conversational Ads and Prime Video Sponsored Tiles while AI-powered tools like Creative Agent and Amazon Ads Agent turn weeks of campaign work into minutes. The Large Customer Sales (LCS) sales team AEs and AMs alike needs to walk into every advertiser conversation with a clear compelling and current story about what this means for their business.
The GTM Specialist for Agentic Commerce & AI-Powered Advertising will be responsible for building and maintaining the content playbooks and enablement materials that bring the agentic commerce narrative to life for the LCS sales team. This role translates whats happening across conversational shopping AI-powered campaign tools and tentpole event strategy into actionable GTM execution that sellers can use with confidence. The right candidate is a first adopter of AI tools proactively shares what works with the broader team and is comfortable forming a strong point of view and pushing back when the fields needs arent being met.


Key job responsibilities
Developing and maintaining agentic commerce sales content across multiple formats including pitch decks one-pagers playbooks FAQ documents and insights packages ensuring the LCS sales team has current accurate materials that translate AI and conversational shopping complexity into clear advertiser narratives.
Executing GTM strategies for agentic and conversational advertising products across LCS including new betas and launches across Alexa for Shopping (sponsored ads Sponsored Products and Sponsored Brands prompts) Alexa Conversational Ads Prime Video Sponsored Tiles and AI-powered tools such as Creative Agent and Amazon Ads Agent with clear adoption metrics and feedback loops.
Building and maintaining tentpole event playbooks (Prime Day Holiday Back to School Black Friday/Cyber Monday) that incorporate conversational search insights and agentic commerce behavior signals into both pre-event pitch positioning and post-event performance analysis.
Surfacing the voice of the LCS field back to Agentic Commerce Stores and Sponsored Ads product teams by consolidating advertiser feedback adoption blockers and segment-specific needs into structured inputs that inform roadmap priorities.
Partnering with Product Marketing on agentic commerce narratives and positioning that connect capabilities like Alexa for Shopping conversational ad formats and Brand 360 to the advertiser value story: intent-rich conversations built-in commerce completion and closed-loop measurement from impression to conversion ensuring LCS-specific messaging is distinct and actionable.
Tracking product adoption and revenue trends across agentic commerce-adjacent products to surface insights for the LCS team identifying high-impact opportunities and at-risk accounts that require targeted enablement.
Supporting cross-functional alignment with Stores Alexa and related product teams by preparing materials tracking action items and ensuring advertising outcomes are represented in joint reviews and planning forums.
Leveraging AI tools and automation to accelerate content creation streamline reporting and scale GTM delivery while championing new tool adoption and sharing best practices across the GTM team.
Operating beyond the immediate scope of agentic commerce when needed building context on adjacent products and cross-functional initiatives to ensure GTM strategies connect to the broader advertiser experience.


- 5 years of developing negotiating and executing business agreements experience
- 5 years of professional or military experience
- 5 years of Go-To-Market Business Development Sales or Consulting experience
- 5 years of working with Data & AI related technologies including but not limited to AI/ML GenAI Analytics Database and/or Storage experience
- 5 years of in program management workforce strategy development or metrics-driven decision making experience
- Bachelors degree
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams building processes and coordinating release schedules
- Experience leading complex multi-year initiatives that may be cross-functional and/or span business and technology

- Experience interpreting data and making business recommendations
- Experience designing implementing and scaling workforce development programs across large-scale operations including forecasting workforce needs and leveraging analytics to drive program decisions
- Experience interpreting data and making business recommendations across leadership and cross-functional teams

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 162700.00 - 220200.00 USD annually