Head of Performance Creative

Title: Head of Performance Creative

Location: New York New York

Salary: $90000 - $110000

This is a hands-on player-coach leadership role not a strategy-only position. Youll lead GeistMs creative function while remaining directly involved in the work moving comfortably between developing concepts reviewing performance data directing and producing creative briefing creators coaching the team presenting to clients and improving how the function operates.

Youll own the connection between creative strategy execution testing performance and iteration ensuring we consistently produce high-quality creative at the speed and volume performance marketing requires.

Youll work closely with Growth Marketing Content and company leadership to understand whats working why its working and what we should test next then turn those insights into stronger creative and measurable growth.

• Own creative strategy across GeistMs client portfolio translating business objectives customer insights and performance data into actionable creative plans.
• Develop concepts hooks scripts briefs messaging angles formats and testing priorities for our content-based paid-social campaigns.
• Analyze creative performance and turn results into clear decisions around what to scale iterate stop and test next.
• Build structured creative testing frameworks and ensure learnings are documented and shared across clients and verticals.
• Personally create edit direct or refine performance creative including short-form video static ads UGC creator-led content and campaign variations.
• Ensure creative is built for the specific platform audience funnel stage and campaign objective.
• Stay ahead of consumer behavior platform trends emerging formats and changes across the paid-media landscape.

• Set and own the creative standard across the function from concept through final delivery.
• Lead coach and develop the Creative team establishing clear expectations around quality ownership execution and performance.
• Lead creative brainstorms reviews and performance discussions providing specific actionable feedback that improves the work.
• Balance creative quality with the speed volume and responsiveness required in a performance marketing environment.

• Own and grow GeistMs creator network including sourcing vetting onboarding briefing relationship management and performance evaluation.
• Build a reliable creator roster based on brand and audience fit content style vertical expertise availability cost and historical performance.
• Oversee creator production from brief through final delivery ensuring quality timelines and performance expectations are met.
• Build scalable systems across creative intake prioritization production review QA testing and iteration.
• Continuously evaluate new tools formats and production methods that can strengthen GeistMs creative capabilities.

• Translate client objectives and performance challenges into creative opportunities.
• Confidently present creative strategies concepts performance results and recommendations to clients and internal stakeholders.
• Identify opportunities to expand creative support through increased testing new formats creator programs and emerging capabilities.
• Bring senior creative leadership to pitches and new-business opportunities.
• Partner cross-functionally to ensure creative contributes directly to campaign performance client growth retention and GeistMs broader competitive advantage.

• 5 years of experience in performance creative creative strategy or creative direction ideally within a performance marketing or digital agency environment.
• Demonstrated experience leading and developing creative teams while remaining hands-on in creative execution.
• Deep understanding of paid-social and performance creative across platforms such as Meta TikTok and Pinterest.
• A strong portfolio of performance creative with demonstrated results and the ability to explain the insight hypothesis execution performance and iteration behind the work.
• Hands-on experience with concepts hooks scripts short-form video UGC static creative creator-led campaigns and performance-driven iteration.
• Strong creative judgment combined with fluency in performance data and creative testing.
• Experience building or managing creator influencer or UGC networks.
• Experience building scalable creative workflows and high-volume production pipelines.
• Practical experience using AI automation and emerging creative technologies.
• Strong client-facing communication presentation organizational and problem-solving skills.
• Commercial mindset with the ability to connect creative decisions to customer behavior campaign performance and business growth.
• Collaborative proactive and comfortable moving quickly and making decisions with imperfect information.

Candidates should be prepared to share examples of high-performing paid-social and short-form creative and explain their personal contribution the insight behind the work performance results key learnings and what they tested or changed next.

• Creative quality and campaign performance improve consistently across the client portfolio.
• Creative testing becomes systematic with clear learnings driving what we scale iterate stop and test next.
• The Creative team develops stronger judgment execution ownership and consistency.
• GeistM builds a scalable performance-informed creator network across client categories and audiences.
• Creative production becomes faster and more scalable through stronger systems AI and automation.
• Creative contributes directly to client performance account growth retention and new business.

• Collaborative fast-moving environment.
• Hybrid work with one required day per week in our New York office.
• Opportunity to lead and shape a growing creative function.
• Opportunity to work with clients globally.