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Head of Demand Generation

Pattern

Job Location:

Lehi, UT - USA

Monthly Salary: Not provided by the employer

Posted: 11 September 2026 (12 hours ago)

Application Deadline: 9 December 2026

Vacancies: 1 Vacancy

Job Summary

Are you obsessed with data partner success taking action and changing the game If you have a whole lot of hustle and a touch of nerd come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points sophisticated machine learning and AI models Pattern optimizes and automates all levers of ecommerce growth for global brands including advertising content management logistics and fulfillment pricing forecasting and customer service. Hundreds of global brands depend on Patterns ecommerce acceleration platform every day to drive profitable revenue growth across 60 global marketplacesincluding Amazon eBay Tmall TikTok Shop JD and Mercado Libre. To learn more visitor emailemailprotected.

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweeks Global Most Loved Workplaces.

We need a Head of Demand Generation to build and scale the paid programmatic and AI-powered engine that drives pipeline and revenue for Pattern. Youll own multi-channel demand strategy from paid search and social to programmatic retail media and emerging AI-driven acquisition tactics and turn data into growth. This is a full-time role and will work a hybrid schedule based in Lehi UT.

What is a day in the life of a Head of Demand Generation

Build and execute a multi-channel demand generation strategy across paid search paid social programmatic retail media and emerging AI-driven acquisition channels
Own the demand gen budget allocating spend across channels based on performance data and reallocating in real time to maximize pipeline and revenue
Partner with the Head of Product Marketing to align campaign messaging positioning and launch timing with the broader go-to-market strategy
Evaluate and implement AI tools for campaign optimization audience targeting creative testing and personalization at scale
Partner with the Director of Marketing Technology and Development to build automated lead scoring nurture and attribution workflows across the MarTech stack
Analyze full-funnel performance data CAC ROAS MQL-to-SQL conversion pipeline velocity to double down on whats working and cut what isnt
Lead coach and grow a team of demand gen specialists and channel managers

What will I need to thrive in this role

10 years of experience in demand generation growth marketing or performance marketing including at least 3 years in a leadership role
Deep hands-on expertise across paid channels: Google Ads Meta LinkedIn programmatic/display and retail media with a track record of scaling spend profitably
Working knowledge of how to apply AI and machine learning tools to campaign optimization creative production personalization and predictive targeting
Fluency in marketing analytics and attribution (GA4 multi-touch attribution marketing mix modeling) and comfort making budget calls from the data
Experience with a modern MarTech stack (marketing automation CRM ABM platforms) and the ability to partner closely with marketing technology teams
Proven ability to manage a multi-million dollar paid media budget across multiple channels simultaneously
Bachelors degree in Marketing Business or a related field or equivalent experience

What does high performance look like

Pipeline and revenue targets are consistently hit or exceeded with CAC and ROAS improving quarter over quarter
New channels tools and AI applications are tested methodically with clear before/after data backing every scaling decision
Campaign performance is communicated proactively and clearly to the CMO and cross-functional partners with no surprises at quarters end
The demand gen team operates with increasing autonomy and ownership as processes and playbooks mature

What does success look like in the first 30 60 90 days

First 30 days: Learn Patterns brand portfolio current demand gen stack channel mix and reporting cadence. Meet with the CMO Head of Product Marketing Director of Marketing Technology and Development Creative Director and Director of Event Marketing to understand priorities and dependencies. Audit current paid channel performance and identify quick wins.
First 60 days: Launch the first round of campaign optimizations and at least one AI-powered pilot (e.g. AI-assisted creative testing or audience modeling). Present a channel investment plan to the CMO with reallocation recommendations backed by data.
First 90 days: Own a documented demand gen strategy and budget plan for the next two quarters. Deliver a measurable improvement in at least one core metric (CAC ROAS or pipeline volume). Begin building out the team structure needed to scale.

What is the team like

You will work with the Head of Product Marketing Director of Marketing Technology and Development Creative Director and Director of Event Marketing and be supervised by the Chief Marketing Officer. You will also be mentored by the Chief Marketing Officer and meet with them on a regular basis to discuss your performance. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Sounds great! Whats the company culture

Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members regularly reassesses existing plans and attaches a realistic timeline to goals makes profitable productive and innovative contributions and actively pursues improvements to Patterns processes and outcomes.
Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data draws unbiased conclusions based on data that lead to actionable solutions and continues to track the effects of the solutions using data.
Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback actively listens to partners expectations and delivers results that exceed them prioritizes the needs of your partners and takes the time to create a personable experience for those interacting with Pattern.
Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions takes initiative to help in any circumstance actively contributes to supporting improvements and holds themselves accountable to the team as well as to partners.

What is the hiring process

Initial phone interview with Patterns talent acquisition team
Video interview with a hiring manager
Onsite interview with a panel of department leaders
Professional reference checks
Executive review
Offer

How can I stand out as an applicant

Discuss professional accomplishments with specific data to quantify examples
Provide insights on how you can add value and be the best addition to the team
Focus on mentioning how you would be partner obsessed at Pattern
Share experience on any side projects related to data and analytics

Why should I work at Pattern

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals work tirelessly to achieve them and we love our Pattern community. We also believe in having fun and balancing our lives so we offer awesome benefits that include:

- Unlimited PTO

- Paid Holidays

- Onsite Fitness Center

- Company Paid Life Insurance

- Casual Dress Code

- Competitive Pay

- Health Vision and Dental Insurance

- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Director

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