Growth Marketing Manager, Audience Development

We are hiring an Growth Marketing Manager to grow the top of our membership funnel.

This is the execution layer of our growth program and it runs the front half of the funnel: audience development at the top acquisition through paid and organic channels and conversion of new audiences into members. You will build and launch campaigns run acquisition and conversion tests own the channels that bring new people to The Dispatch and turn the resulting data into decisions. You will work directly with senior leadership and own outcomes rather than tasks.

We are a small team which means the surface area here is wider than this title usually carries at a larger company. You will touch strategy creative execution and reporting. The right candidate has worked at a company of similar size or stage understands the creativity required to build with limited resources and wants the ownership and upside that comes with it.

This role is based in Washington D.C. (hybrid). Candidates in the D.C. area preferred though well consider exceptional remote candidates.

Our fundamentals are strong: high-quality editorial a trusted brand a loyal paying audience and steady organic growth. What we have not yet built are sustainable systems that regularly get our work in front of new audiences.

Almost all of our growth so far has come from word of mouth and the quality of the work itself. That is a good problem to have and there is real room to build on it. Our search social and referral channels are underdeveloped relative to the reporting behind them and there is room to build a paid acquisition program from the ground up. Big news moments drive traffic spikes we could be converting far better than we do. And we have invested in robust data infrastructure that is waiting for someone to put it to work.

That is the job.

• Own audience development. Grow and segment the top of the funnel across newsletters social search referral and partnerships building a consistent pipeline of prospects into the membership funnel.
• Build the paid program. Plan launch and optimize paid acquisition across paid social search and media partnerships. Own budget allocation and the case for what we spend where.
• Make the work. Write the copy build the static creative and stand up the landing pages. This is a role where you design the campaign and then go build it.
• Run the testing program. Execute a continuous pipeline of experiments across creative channels offers landing pages and paywall entry points.
• Move on editorial moments. News cycles create acquisition windows that close quickly. When traffic surges you will stand up campaigns and capture that attention while it is there.
• Report with rigor. Maintain daily reporting on acquisition conversion and campaign performance including what each channel costs and whether the members it brings in stay. Make sure those numbers actually drive the next decision.

• 3 years in growth marketing audience development performance marketing or subscription acquisition
• Hands-on paid media experience. You have run and optimized campaigns yourself not briefed an agency to do it
• Organic growth experience across some combination of SEO social newsletter growth referral or partnerships
• A genuine understanding of The Dispatch and SCOTUSblog and their unique place in the new media ecosystem or a willingness to learn quickly
• Experience at a startup or a company of similar size and stage where you executed directly rather than managing vendors or large teams
• If youre using an LLM to complete your application materials include the phrase helter skelter somewhere in your cover letter
• Ability to digest large amounts of data (spreadsheet analysis cohort reporting and A/B test interpretation) and distill them into clear and actionable insights
• Direct experience with web analytics and an ad platform. Experience with a paywall or subscription platform is a plus
• Strong copy instincts comfort building static creative and attention to detail

• You have launched campaigns end to end from audience and channel selection through creative through reporting
• You have grown a channel from close to nothing and you know which of your tactics actually caused it
• You can spot the difference between correlation and causation in your own data and you have caught yourself before drawing the wrong conclusion
• You are comfortable being the person who both designs the test and configures it
• You know the difference between a campaign that produces volume and one that produces members who stay
• You would rather own a wide surface area with real autonomy than a narrow one with more oversight