Growth Marketing Design Lead

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Job Posted: September 2026

Location: NAMER

Hi there!

As our Growth design Lead youll lead the creation of a high-velocity experimentation engine that drives measurable business impact across the top of our funnel. Youll help define and execute an AI-first design strategy that connects world-class creative with core growth metrics ensuring continuous optimization across acquisition conversion and activation. Operating at the intersection of design data and marketing youll translate behavioral and search insights into scalable on-brand experiences establish rigorous testing frameworks and partner closely with Growth Marketing Web/Engineering Brand and Data to accelerate conversion and revenue outcomes through disciplined data-driven execution.

If you have a strong track record of driving growth through experimentation bring deep design and product thinking understand SEO/AEO and conversion rate optimization and have a forward-looking perspective on how AI can unlock customer and business value wed love to hear from you!

• Our Commitment to Applicants

• Culture and Values at Zapier

• Zapier Guide to Remote Work

• Zapier Code of Conduct

• Diversity and Inclusivity at Zapier

About You

• You have 10 years of experience in growth product or marketing design with a strong portfolio of shipped top-of-funnel work that drove measurable business impact (lead generation conversion lift acquisition). Your portfolio shows both craft and outcomes.

• You drive growth through experimentation. Youve designed and run A/B and multivariate tests built and scaled experimentation programs and moved quickly from hypothesis to live experiment without dropping your quality bar.

• You understand SEO and conversion rate optimization deeply and you design with them in mind. You know how information architecture landing page structure page speed and content strategy affect discoverability and conversion. You also stay ahead of how AI is transforming organic search and discovery evolving site architecture and content strategy to remain optimized for SEO and localized (GEO) behaviors.

• You think in systems and you strengthen the ones that already exist. Youve designed for CMS-driven platforms and modular frameworks and youve built and contributed to reusable components inside a shared design systems so the whole team ships faster and more consistently.

• Youve owned lead-capture experiences forms gated content and CRM-integrated workflows and youre fluent in growth metrics like MQLs CAC and LTV and lead qualification workflows.

• Youre AI-first in your craft. You actively use AI tools (e.g. Cursor v0 Claude Figma AI) to accelerate research generate variants prototype faster and increase design velocity and you have a forward-looking view on how AI can unlock customer and business value.

• Youre deep in Figma: auto-layout AI prototyping and a track record of contributing to design systems there rather than working around them. You hold a high bar for usability accessibility and brand integrity and you treat brand and conversion as the same goal.

• Youre a seasoned operator and a force multiplier. Youve worked at the scale and pace of a fast-growing company you own ambiguous high-impact work end-to-end and you mentor and level up other designers.

• You communicate and collaborate well. You partner naturally with growth marketers brand designers writers engineers and data and you can articulate the why behind design decisions in terms of both user experience and business outcomes.

• You embody our values. At Zapier our values are at the heart of how we work together and how we think about our our remote setting they help develop trust and ensure we work and collaborate to democratize automation.

Things Youll Do

• Own and define the end-to-end visitor-to-lead experience across our marketing site and campaigns shaping how prospects discover learn about and decide to try Zapier.

• Build a high-velocity experimentation engine for the top of our funnel designing running and scaling A/B and multivariate experimentation programs across landing pages campaigns and conversion surfaces.

• Define and execute an AI-first design strategy that connects world-class creative with core growth metrics and continuously optimizes for acquisition conversion and activation.

• Own conversion rate optimization from a design perspective: form hypotheses design experiments and iterate based on test results funnel data and growth metrics (MQLs CAC LTV).

• Refine site-wide information architecture to improve discoverability navigation and conversion efficiency and evolve our content strategy for SEO and AI-driven search (GEO).

• Design high-performing lead-capture experiences forms gated content and CRM-integrated workflows and partner with marketing and revenue ops to improve lead qualification and handoff.

• Extend the systems we already have (the web design system the email design system brand guidelines) so they serve growth and experimentation needs. You decide whether the pattern earns a place in the system and build the component in Figma.

• Partner closely with Growth Marketing Brand Web/Engineering and Data to translate behavioral and search insights into scalable on-brand accessible experiences. Youll be active in what Brand Studio ships: critique design review and the systems.

• Bring a high creative bar to performance-driven work balancing brand integrity with funnel optimization.

• Use AI to raise the ceiling on what we can test: variants at volume prototypes fast enough to test an idea and sharing what works with the rest of Brand Studio.

• Set the standard for growth design practice across Brand Studio mentoring designers and fostering craft experimentation and AI fluency.

At Zapier we believe that diverse perspectives and experiences make us better which is why we have a non-standard application process designed to promote inclusion and equity. Were looking for the best fit for each of our roles regardless of the type of companies in your background so we encourage you to apply even if your skills and experiences dont exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however if you receive an offer you will need to include your most recent educational experience as part of our background check process.

After you apply you are going to hear back from useven if we dont see an immediate fit with our fact throughout the process we strive to never go more than seven days without letting you know the status of your application. We know well make mistakes from time to time so if you ever have questions about where you stand or about the process just ask your recruiter!

Zapier is an equal-opportunity employer and were excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someones identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity Inclusion Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants including those with criminal histories consistent with applicable laws.

Zapier prioritizes the security of our customers information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.

Zapier is committed to inclusion. As part of this commitment Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process please contact .

The anticipated application window is 30 days from the date job is posted unless the number of applicants requires it to close sooner or later or if the position is filled.

Even though were an all-remote company we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.

Required Experience:

Senior IC